While Middle Tennessee is filled with cars of every make and model, the industry itself often falls short when it comes to hospitality. For many, the process of buying, storing, or maintaining a vehicle feels impersonal and transactional. Noticing this gap, Jeremy Scates and his partners set out to reimagine what car ownership should feel like: rooted in community, trust, integrity, and a personal touch.
In 2024, they created 111 Motorcars, a concierge-style service that delivers a seamless, luxury car ownership experience unlike anything else. From classics to the latest models, 111 Motorcars ensures that every customer can enjoy the same elevated standard of care, the same ease of purchasing, and a focus on the joy and community automobiles can provide, no matter what they drive.
“My desire in creating 111 Motorcars is because I've taken care of hundreds of families and people over the years, and what they needed and what they wanted didn't exist,” Jeremy explains. “They wanted factory-trained, dealership-level talent and quality mechanics, but they didn't want the lack of service or miscommunication that they were experiencing at a dealership. I reverse-engineered a need, going, ‘Hey, this is what our clients really want.’ They want a clubhouse, a single place where they can go for everything they need. Whether they need tires, an oil change, or to get another car for their wife or kid. Or if they need a place to store their car, or a place to congregate – we’re here.”
111 Motorcars – pronounced One Eleven Motorcars – is powered by a team of seasoned professionals with more than 300 years of combined experience in the automotive industry. Their expertise spans every make and model, with specialized knowledge in cars and the maintenance of both luxury and classic vehicles. 111 Motorcars is also the go-to destination for all things car sales. Whether it’s custom vehicle searches, consignment, or automotive brokering, their team has the expertise to track down exactly what you’re looking for. It’s the ideal place to bring every car in the family for anything and everything automotive.
One of their most prestigious distinctions is being home to the exclusive Italian brand Pagani of Nashville – proudly standing as the sixth and final Pagani dealership in the United States.
“We are a luxury experience, but we're an experience for everyone,” Jeremy points out. “Whether you have a Ford F-150, Toyota Camry, or even a Ferrari, it doesn't matter because in our service department, we have 17 different service bays and a facility to take care of all of them.”
However, the 111 Motorcars experience extends beyond routine maintenance; it’s merely the starting point. Their state-of-the-art, climate-controlled storage facility was designed with charging capabilities to keep vehicles in peak condition and always ready for the road. Currently housing 90 cars, the facility has the capacity to accommodate up to 200 at any given time. Beyond storage, 111 Motorcars fosters community by hosting multiple automotive events every month, and in September, they expanded their experience with the launch of their exclusive automotive and social club – 111 Motorclub.
One of their most popular recurring events is Cars and Caffeine, held on the second Saturday of every month, which is a family-friendly showcase held at their impressive 75,000 sq. ft. facility in Franklin. Another community favorite is Stretch & Shift Yoga, blending wellness with the car culture they’ve created. 111 Motorcars’ space is versatile, capable of transforming to host a wide range of events. From high-energy car shows to intimate wine tastings, the space has even been used for weddings, rehearsal dinners, corporate gatherings, and celebrations featuring food, live music, and more. Now, with the launch of 111 Motorclub, club members gain access to an entirely new level of exclusive experiences, events, and services, adding a Social Club to their extended garage.
111 Motorclub offers four membership tiers, each providing access to the custom-designed clubhouse, private events, exclusive discounts, and networking opportunities. More than just perks, the club has created a space where car enthusiasts can truly connect and share their passion.
“We're making decisions on an every-minute basis to not only be a part of the community, but to help the community thrive, to take care of the community and all their families’ vehicles from a concierge manner in a hospitable way, but we're always going to look at the situation and basically round in the direction of the consumer, because they're our neighbors,” Jeremy says. “We are building something that's a part of the car community, but in large, we're building a part of just the community and the footprint we hold.”
111 Motorcars proves that you don’t need to be behind the wheel of a supercar to deserve a luxury car experience. Today, enthusiasts have more opportunities than ever to come together and share in the community that Jeremy has cultivated.
“If you think about the car business, whether it's service, sales, and everything in between, the word hospitality doesn't come up, people generally hate getting their cars serviced or having to purchase another one,” Jeremy says. “That's not what the industry is about, but that's the core of us. By doing what we do, we hope to change that approach. At 111, we aim to make such a large expense and important decision a seamless and blissful experience!“
111 Motorcars will be holding its one-year anniversary celebration soon. To purchase your next vehicle, to schedule your next automotive service, repair, or maintenance, to store a car you need to protect or don't have room for, to host your next company or family special event, and find out more on 111 Motorclub or their events, visit their website or social media accounts.
@111motorcars
“We are a luxury experience, but we're an experience for everyone,” Jeremy points out. “Whether you have a Ford F-150, Toyota Camry, or even a Ferrari, it doesn't matter because in our service department, we have 17 different service bays and a facility to take care of all of them.”