Centennial Hospitality Group has become one of Northern Colorado’s beloved names in dining, with its story rooted in a simple yet profound love for people and the bonds that food creates. Founded by Brian Seifried, the group has grown from a single wing joint in Garden City into a trio of unique restaurants: Wing Shack, Luna’s Tacos & Tequila, and Sexy Sammies, each with its own vibrant culture and loyal following. At its heart, Centennial Hospitality Group thrives on family, community, and a deep commitment to hospitality.
Brian often praises his partner, Sam Corliss, as the heartbeat of the group, along with a dedicated leadership team. Together, they have crafted not just restaurants, but warm spaces where people come together. Centennial Hospitality Group is more than a business—it’s a family-driven venture that has redefined local dining in Greeley and beyond.
The Foundation: Wing Shack
The journey began with wings. While studying at Colorado State University, Brian worked at a local wing joint and discovered food’s incredible ability to connect people. After visiting the Greeley Stampede, he realized the town was rich in energy, culture, and community but lacked a modern gathering place for something as beloved as wings.
That vision became a reality in Garden City, where Brian opened the original Wing Shack on 8th Avenue. It was a bold leap of faith for Brian, as he dedicated his early days on the line to perfecting his sauce recipes amidst the greasy smoke and the lively sounds of nearby dive bars. What began as a risk quickly turned into a local favorite, wholeheartedly supported by the community.
“The community supports us in so many ways,” Brian shares. “What started as something small became a place I could call home.”
For Brian, the “OG Shack” still holds a special place in his heart. It symbolizes not only the start of Centennial Hospitality Group but also the foundation of everything that followed—a belief that good food with soul, paired with genuine hospitality, can become the heart of lifelong memories.
Spotlight on Luna’s Tacos & Tequila
Among Centennial Hospitality Group’s lineup of eateries, Luna’s Tacos & Tequila shines as one of Downtown Greeley’s favorite hangouts. Originally imagined as a fast-casual spot, Luna’s quickly blossomed into something truly special. It’s not just a place for a quick bite; it’s where friends gather, celebrations unfold, and unforgettable memories are made. The restaurant has transformed into a vibrant, full-service experience, capturing the lively spirit of downtown’s revitalization.
Tacos take center stage, acting as a canvas that narrates tales of both tradition and innovation. Guests can enjoy beloved classics like carnitas and barbacoa, paired with unique creations such as Korean pork belly and Nashville hot chicken tacos. The menu showcases a deep respect for heritage while embracing a playful exploration of diverse flavors.
The bar program is a thrilling adventure for the senses. What started as a simple love affair with tequila blossomed into an enthusiastic appreciation for the profound depth and vibrant diversity of agave spirits. Today, Luna’s proudly showcases not only tequila, but also mezcal, bacanora, and an array of other exquisite small-batch spirits from the heart of Mexico. The cocktails are a bold reimagining of classics, such as the Oaxaca Old Fashioned, which seduces with a smoky mezcal base, while the house margaritas are a celebration of fresh, pure ingredients, crafted with heart and soul.
Luna’s also embodies Centennial Hospitality Group’s commitment to supporting local. Partnerships with Colorado Tortilla Company, Hazel Dell Mushrooms, and other small producers reinforce a value system rooted in community. Even the Luna Lucha Lager, brewed locally, reflects the group’s focus on collaboration and authenticity.
Sam Corliss has played a key role in shaping Luna’s identity. Her creative vision has impacted the restaurant’s design, atmosphere, and community vibe, giving the space its unique character. As Brian points out, the restaurant wouldn’t be what it is without her passion and touch.
Playful Spirit: Sexy Sammies
If Wing Shack was the beginning, Sexy Sammies was the group’s electrifying rebirth. Conceived amidst the pandemic, the concept emerged as a daring experiment with chicken tenders and sandwiches in a ghost kitchen. The team quickly realized it deserved a spotlight of its own.
Sexy Sammies burst onto the scene with charisma from the outset: a playful, cheeky brand delivering fried chicken sandwiches bursting with flavor. From the fiery Nashville Hot to the zesty Korean-inspired garlic crunch, the menu became an exhilarating playground for the team’s imagination.
“Chicken is our game,” Brian explains with conviction. “But Sammies gives us a chance to unleash our creativity, to revel in it, and to offer something Northern Colorado can truly call its own.”
What sets Sexy Sammies apart is not just the tantalizing food; it’s the vibrant culture behind it. Unlike the mundane chain restaurants lining the highway, Sammies is brimming with character, personality, and a local spirit that mirrors the people who built it. It’s fast and casual, yet deeply intertwined with Centennial Hospitality Group’s grand mission of crafting gathering spaces rooted in community.
United by Hospitality
Wing Shack, Luna’s, and Sexy Sammies might be culinary triplets with their own flair, but they're firmly bonded by one delicious belief: feeding folks is an act of love, according to Centennial Hospitality Group. With over 30 managers and a powerhouse exec team (hello, University of Northern Colorado grads!), they live and breathe this tasty mantra with enthusiasm and dedication.
Brian’s the first to readily admit that while each spot has its own groove, they're all dancing to the same beat of hospitality. From the friendly faces to the drool-worthy dishes, these restaurants have witnessed everything from BFFs to weddings bloom right under their roofs—true proof that food is the ultimate glue.
As for Brian, he's the happiest when he's in the thick of it—pouring tequila at Luna’s, clearing tables, or hustling alongside his crew. “Admin tasks can zap me,” he chuckles, “but the energy of the restaurants always recharges my batteries.”
It's this hands-on vibe, mixed with Sam's creative spark and the team's unwavering dedication, that makes Centennial Hospitality Group tick.
Rooted in Community
From the earliest days, the strength and joy of community support have been key in transforming a modest Wing Shack into a vibrant hospitality group with city-wide impact. Wing Shack’s initial success was fueled by locals who gathered game day after game day—cheering, eating, and joyfully investing their time in a place that felt like home.
That neighborhood allegiance endures with enthusiasm. Centennial Hospitality Group has become an energetic member of Greeley’s cultural life—participating in lively events like the Greeley Stampede, offering family-friendly activities at Trick or Treat Street, and spreading joy to summer crowds at Freezie Days.
This spirited circle of support continues to drive the group forward. As Brian reflects, “What started small became a place where Greeley gathers, and that’s no small part of why we keep doing it.” In every taco, wing, and sandwich, there’s a piece of that collective journey, one built on connection, trust, and a shared investment in community.
“The community supports us in so many ways. What started as something small became a place I could call home.”