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Paulo Lanfredi is Redefining the Hair Industry

The trademarked styling technique is bringing healthy hair to new lengths

Article by Kellie Kerwin

Photography by Jahmar Amani

Originally published in Greenwich Lifestyle

Modern. Sleek. Revolutionary. Meticulous. These are just a few words that describe Paulo Lanfredi and the beauty empire he is creating. A staple in the Greenwich community, Lanfredi is expanding with new business ventures beyond the town where he opened his first salon nearly five years ago. He has his eyes set on becoming an international brand and that dream is already becoming a reality with the trademark of his Lanfredi Signature Haircut™ in 170 countries earlier this year. He’s also developing a new haircare product line, introducing new concepts, such as CAVE for the modern gentleman, and lending a hand in Brazil to areas that support the planet. An ambitious entrepreneur with his pulse on what’s hot and trendy, the mission for his brand is the same across all platforms – to find solutions that are beneficial to humanity. By making positive and impactful changes through new techniques and cutting-edge technology, Lanfredi is helping clients look and feel confident in a sustainable way.

Lanfredi started his career in physical therapy, which gifts him the incredible ability to approach the art of cutting and styling hair from a completely different point of view than others. He prides himself in having eyes in areas that people don’t generally think twice about, like the simple chore of going to a salon and getting a haircut. In fact, it’s relatively been the same experience for centuries where you come in for a trim, chop or new trendy do. Lanfredi is reinventing this through an innovative hair care technique to treat damaged, thinning, and over-processed hair – it essentially deconstructs the way we are all used to customarily getting a haircut. The revolutionary technique removes damaged hair from the inside out by eliminating split ends at each growth phase. This process dramatically enhances hair health and appearance over time. It typically takes several visits to achieve the healthier-looking hair we all want, but trust me, it’s worth the investment with Lanfredi, particularly coming off several years where we have all felt the various stressors of a pandemic and overscheduled lives, which can lead to hair loss. There is nothing else on the market that can achieve these results, which is why the next phase Lanfredi is working towards is developing a curriculum, a website and videos where others – located both here and overseas – can get certified in this patented technique. The goal is to spread the knowledge and education of the Lanfredi Signature Haircut to help your hair reach its full potential and for clients to leave feeling confident and sexy in a look that is uniquely theirs.

Once the dead ends have been removed and a strong foundation for hair health has been established, the next step is maintenance with quality products that complement the Lanfredi Signature Haircut. Lanfredi is currently developing a handful of key organic haircare products for men and women with top-of-the-line technology to do just that. Long gone are the days of overcrowded cabinets of hair care products that we don’t entirely know what they do for us. The new solution is a modernized cutting technique followed by products that will actually efficiently do what they describe.

Formulating new beauty techniques isn’t all Lanfredi is up to. He is also the owner of Paulo Lanfredi, a luxurious, full-service salon at 401 Greenwich Avenue with a team of highly trained artists who strive to create beautifully structured hair through a customized approach. And his newest project that recently celebrated its one-year anniversary, CAVE, a premiere gentleman’s salon and spa – once again proving that what’s old can be new again. A male-forward experience modeled after the ultimate “man cave” with haircuts, coloring, shaving, waxing, bread trimming and most importantly, the opportunity to enjoy a whiskey or scotch in a comfortable, sophisticated environment. Membership options and perks will be made available again soon following the upgrade of a new software system. Both salons offer the opportunity to indulge in spa amenities and treatments led by Alvina Bertulis, a licensed skincare specialist who works exclusively with Biologique Recherche and the latest technology to leave clients feeling refreshed, renewed and rejuvenated. Biologique Recherche treatments are based on a personalized dermo-cosmetic diagnosis following analysis of your Skin Instant®, to ensure they match your needs. Paulo Lanfredi Salon is the only one in Greenwich to exclusively carry this product line.

Lanfredi believes in the importance of community relations and frequently partners with local Greenwich-based companies, such as Hinoki, MIKU and East End to name a few, to promote their products or services, as well as offer incentives to their employees. CAVE recently teamed up with its neighbor Hinoki to create a new signature cocktail for its Golden Hour menu. The CAVE Caipirinha is made with premium cachaca made in Brazil and is available Monday through Thursday from 3pm to 5pm at Hinoki. Additionally, the artwork that dons the walls of Paulo Lanfredi and CAVE is also hand-crafted by local artists, and a local florist supplies the beautiful flowers throughout the salon each week. He is the only business in town to accept cryptocurrency, another nod and proof that his company is truly an evolving brand that incorporates a great deal of tech into its everyday practices.

The future is certainly looking bright for Lanfredi and his growing team. Being a native of Brazil, he is energized by the ability to utilize the natural resources of the country and will soon be part of a new movement to protect and support those properties. Lanfredi is also a supporter of many local non-profit organizations that give back to the community in Brazil, including children with disabilities, and he annually donates school supplies to deserving classrooms. This is just the beginning for an incredibly talented individual who has a knack for making his clients feel at ease and as if they can trust him with one of the most important accessories on their bodies – their hair.

The Details

Paulo Lanfredi Salon / CAVE

401 Greenwich Avenue, Greenwich

@paulolanfredi | @cavegreenwich

Appointments and complimentary consultations available on the app or at 203.900.1221

Services offered, include hair styling, cuts, treatments, color, makeup, waxing and more!

“Hair is one accessory that has to be on point. It’s your post card. It’s your face. It’s how people approach you.”