They say if you love what you do, you’ll never work a day in your life. This couldn’t ring more true for Cheryl Slinkard Bertuzzi, co-owner of Pedego Electric Bikes in Yorba Linda.
Pedego is the ultimate destination for premium quality eBikes, with multiple models, sizes, and colors available to fit each customer's unique needs and sense of style.
“As your local small business owner, we perform all maintenance and service in our dealership, with support as needed from the manufacturer, who’s been in the eBike business for 15 years,” says Cheryl.
“We take our time educating customers on each model’s features to find the perfect ride for YOU. We offer test rides on all bikes on our showroom floor and rentals are available for select models,” she says, noting plans for safety classes soon.
While Cheryl is clearly passionate about her business, which includes a successful career as the COO of a software company, her first love is undeniably her family.
Cheryl is a proud, dedicated mom who draws daily inspiration from her two sons—Jodi Valencia, also a co-owner and store manager of Pedego Yorba Linda, and Ryan Ross, an Operations Lead for a large public bike share network.
“Ryan has always been an avid cyclist enthusiast,” says Cheryl. “He’s ridden his bike from the O.C. to Portland, San Diego to Cabo, and Kansas City to New Orleans. While working as the manager for Kerr Bikes, he enlisted Jodi to come work for him in the summers,” she explains.
“Jodi moved to Portland also, and eventually became a store manager at Pedego Portland—which is where our journey begins! He fell in love with the brand and its mission.”
From there, Cheryl and her husband, Chris Bertuzzi, hopped onboard. “It becomes our goal to bring this premium quality brand of eBikes, service, and support to our hometown of Yorba Linda,” she recalls.
In addition to providing the community with stellar products and one-of-a-kind customer service, the family is committed to giving back as much as possible. Since opening the store, they supported a number of charitable events and nonprofit organizations, including donating an eBike for the Amber Craig Foundation’s “Walk with Hope” event last March 9th that in total raised over $130K for Suicide Prevention Awareness.
They also support the Yorba Linda Sunrise Rotary Club, the Yorba Linda Chamber of Commerce, and more.
In their first year of operation, their Yorba Linda location sold more than 70 top-of-the-line, class 2 and 3 electric bikes, and performed over 150 services on Pedego-branded bikes.
It’s safe to say that the road ahead looks very bright for Cheryl and Pedego Yorba Linda, with no signs of stopping anytime soon.
“By investing in our community, providing alternate transportation and recreation options for folks who want to go further and see more, we can bring people closer together than ever before,” she says.
“We knew our friends and neighbors in Yorba Linda would fall in love with the freedom that only two wheels and sweat on your brow can provide. Let’s keep those wheels spinning!” https://pedegoelectricbikes.com/dealers/yorba-linda/
Sidebar: The Yorba Linda location of Pedego Electric Bikes is the ultimate cyclist’s destination for premium quality eBikes, with multiple models, sizes, and colors available to fit each customer's unique needs, budget, and sense of style.
