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Picture It!

Dzinly Brings Endless Possibilities of Exterior Design Into User's Own Hands

Article by Lynne Konstantin

Photography by Provided

Originally published in Franklin Lifestyle

Launched in 2021, Dzinly is revolutionizing the way homeowners approach exterior home improvement. In a world where AI-generated designs are becoming increasingly common, many of these visuals are little more than eye candy — exciting to look at, but often impractical, unrealistic, and beyond budget. They might be fun to explore, like imagining yourself with a radical new hair color, but they rarely provide a true path forward for your home’s exterior.

Dzinly, on the other hand, is for those who are serious about making their home improvement dreams a reality. Picture a typical weekend at Home Depot, where shoppers squint at paint samples, trying to imagine how those colors will look on their home. Dzinly removes the guesswork and elevates the process. "In the design world, it's often an accepted unknown — an architect or designer proposes a project, suggests colors and placements, and the homeowner is left to trust their vision," says Jackie Mosher, Dzinly's COO. "With Dzinly, you don’t have to visualize. All the indecisiveness goes away." 

Dzinly not only shows you exactly what your home will look like with your chosen updates, but it also allows you to experiment with unlimited colors, materials, of any brand — all guided by the expertise of human professional designers. This isn’t just a visualization — it's a realistic, actionable plan to transform your home’s exterior.

This service quickly caught the eye of professionals like builders, architects, realtors and painters, who recognized it as a powerful tool to streamline and accelerate their projects. "We noticed the growing interest and developed a tailored process specifically for these industries," Mosher says. "This allows professionals to differentiate themselves by offering their clients an unparalleled level of service — delivering results faster and at more competitive prices than ever before." The Realtor Package is particularly innovative, allowing potential buyers browsing listings to virtually redesign any home. This feature highlights the potential of even less-than-perfect properties, making any listing more marketable.

The professional membership not only offers significant discounts from retail prices but also provides exclusive services not available to typical Dzinly homeowner clients, such as front and rear yard design and detailed as-built drawings. "Think of it as having your own in-house team of experts, dedicated to helping you complete your projects with ease and exceptional craftsmanship," Mosher says.

Users begin by uploading a clear image of their project, whether an existing home or new construction, with detailed notes. "You can add comments and inspirational photos, provide links or even share your Pinterest boards," Mosher says. The project then goes to in-house designers who send back one or three palettes (depending on which design package was purchased) for review and approval. Once approved, it is rendered and delivered the next business day. From there, the software really shows its stuff. "We built this awesome toggle function that not only showcases the designer's recommendation, but puts the process into the hands of the homeowner," Mosher says. "They can toggle every aspect of the home, add any materials, try out colors and the project never expires. Maybe you like one color, but your partner wants to see it a little darker. You can use the toggle to try a lighter trim, or look at this area in board and batten, this area horizontal — everything is put into a sandbox full of toys, and you can play and toggle as much as you want until you come up with the combination you love. Dzinly.com

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