Dzinly is revolutionizing the way homeowners and professionals approach exterior home improvement.
While many AI-generated design tools are fun to explore, like “trying on” a radical new hair color, many of these visuals are often impractical, unrealistic and beyond budget. They rarely provide a true path forward.
Launched in 2021, the Royal Oak-based Dzinly, on the other hand, is for those who are serious about making their home-improvement dreams a reality. The digital home-design company, specializing in creating virtual exterior design makeovers, removes the guesswork and elevates the process.
"In the design world, it's often an accepted unknown — an architect or designer proposes a project, suggests colors and placements, and the homeowner must trust their vision," says Jackie Mosher, Dzinly's COO. "With Dzinly, you don’t have to visualize. All the indecisiveness goes away."
Dzinly shows you exactly what your home will look like with your chosen updates. It allows you to experiment with unlimited colors, materials and brands — all guided by the expertise of human professional designers. This isn’t just a visualization — it's a realistic, actionable plan to transform your home’s exterior.
Professionals like builders, architects, realtors and painters quickly recognized this service as a powerful tool to streamline and accelerate their projects. "We noticed the growing interest and developed a tailored process specifically for these industries," Jackie says.
"This allows professionals to differentiate themselves by offering their clients an unparalleled level of service — delivering results faster and at more competitive prices."
The Realtor Package, for example, allows potential buyers to virtually redesign any listing, making even less-than-perfect properties more appealing.
The professional membership offers significant discounts from retail prices and exclusive services not available to typical homeowners, such as front- and rear-yard design and detailed as-built drawings. "Think of it as having your own in-house team of experts, dedicated to helping you complete your projects with ease and exceptional craftsmanship," Jackie says.
Users begin by uploading a clear image of their project, whether an existing home or a new construction, with detailed notes.
"You can add comments and inspirational photos, provide links or share your Pinterest boards," she says. The project then goes to in-house designers, who send back one or three palettes (depending on your design package) for review and approval. Once approved, it is rendered and delivered the next business day.
From there, the software really shows its stuff. "We built this awesome toggle function that showcases the designer's recommendation while placing the process into the hands of the homeowner," she says. "They can toggle every aspect of the home, add any materials, try out colors and the project never expires. You can use the toggle to try a lighter trim, or see an area with board and batten — everything is put into a sandbox full of toys, and you can play and toggle as much as you want until you come up with the combination you love.”
You can even share your design with friends or your own designer.
Dzinly’s in-house architects are optional, and can add larger-scale elements like a dormer or a porch to a rendering. Once you've settled on a winning design, Dzinly connects homeowners to vetted local contractors to execute the project.
“It's a one-stop shop in every sense,” Jackie says.
What started as a passion project has evolved into a rapidly expanding platform. "We truly built this ourselves, with a full-time tech team. We were involved in every storyboard, every icon, every button — there's not one thing that we did not purposefully build," she says. "Now the train has left the station and it's picking up speed. There are so many amazing things coming — such an exciting time. I can't believe we're here."
“Think of it as having your own in-house team of experts, dedicated to helping you complete your projects with ease and exceptional craftsmanship."