In her search for well-made, classically Southern clothing for her two sons, Micah Legens found the need for a “boy-heavy” clothing store in Memphis. Her discovery also reignited one of Micah’s life-long sources of joy—connecting with, uplifting and caring for children. She listened to these cues and creatively engaged her professional background and personal interests to pursue the idea of opening a children’s clothing business. In September of 2018, she left her full-time job as the manager of the Cedar Hall wedding venue to start a business and, in turn, build a new Memphis-based brand. Micah, a native Memphian, is successfully filling a need for parents of young children, especially boys, throughout the River City and beyond. In fact, when we arrived for our interview, she was boxing up a package on its way to a family in New York!
Micah’s love for children began far before the establishment of Porcelain Bunny. Being an older sister herself and having volunteered extensively with Royal Kids Family Camp, a program for abused and neglected children in the foster care system, Micah admits that she always had a strong maternal instinct. This passion for children certainly spills over into Porcelain Bunny’s welcoming environment.
The fusion of creativity, style, and organizational skills needed to run a retail business are difficult to find in a single person. Yet, Micah’s degrees in art and marketing from the University of Memphis made her the perfect candidate. She purchases clothes for both boys and girls ranging from infant to 6-year-old sizes and admits that she sells twice as many boys’ clothes as compared to girls. Indeed, she often hears from customers that Porcelain Bunny is “the only place to go for boys’ clothes.”
Porcelain Bunny exclusively carries many clothing brands and baby gear items within the city, including gear brands such as UPPAbaby and Doona. Her charming store functions within hard-to-find trends in Southern fashion paired with an unexpected element of style and sophistication. More importantly, she consistently builds her brand with the mantra, “We buy clothes to wear clothes.” Porcelain Bunny carries stylish yet practical clothes, and Micah is typically on a first-name basis with her customers and their children. To elevate the shopping experience for all involved, she has put extra time and energy into making Porcelain Bunny a kid-friendly environment with toys stacked against the wall for children to play with while their parents' shop.
Micah is one of Memphis’ newest entrepreneurs and Porcelain Bunny, located in Chickasaw Oaks Village, is a place where parents can build a wardrobe for their young children that offers not only a hint of uniquely Southern appeal but also a refreshing return to the traditional quality our youngest generation deserves.