Julia Zottner, lovingly known as Jules, has always had an eye for style and practicality. Her transition to entrepreneurship with Prepchester reflects creativity and purpose.
The Birth of Prepchester
Prepchester is more than a name; it’s a mission. Inspired by the active lifestyle of Westchester and Fairfield counties, the brand’s name encapsulates Zottner’s vision of bringing modern prep to these communities and beyond. “Sports are at the center of our lives,” Jules explains. Prepchester fills a gap in accessories for racket sports and golf with a fresh, preppy sensibility.
From Concept to Creation
The idea for Prepchester was born out of necessity. Jules found herself frustrated by a lack of accessories that matched her modern preppy aesthetic while addressing practical needs. The Birdie Belt bag was her solution to skirts without pockets, while the Jules Paddle cover was created to protect her bag from damage caused by a paddle racket.
Jules’ accessories reflect her lifestyle as a sporty, chic mom of two young children. Her designs cater to women who juggle competitive or recreational play with a busy schedule, prioritizing “grab-and-go” convenience without sacrificing style.
Defining Modern Prep
For Jules, modern prep is about timelessness and versatility. “I’m always building a forever closet,” she says. Mixing brands to create unique looks admired by others is a hallmark of her style. As a mother to a 4-year-old and a 4-month-old, she leans into sporty chic staples—chic sunglasses, fleece jackets, and slip-on sneakers.
From Fashion to Function
Before founding Prepchester, Jules spent 15 years in fashion, working for industry giants like Ralph Lauren and PVH. Her career at Ralph Lauren left a lasting impression. “We lived the lifestyle,” she recalls. Employees became ambassadors for the brand, wearing RL clothing daily and embodying its aesthetic.
Female-founded brands like Renwick, Addison Bay, and Dudley Stephens have fueled her entrepreneurial spirit. “They’ve cultivated loyal followings by filling voids in the market and understanding the needs of active women,” she says.
Triumphs and Challenges
The greatest reward of running Prepchester? For Jules, it’s the ability to bring her vision to life and have creative control. Seeing her designs transform from ideas to tangible products is deeply satisfying.
However, challenges persist. Sourcing quality materials made in the U.S. is a struggle, as is delegating responsibilities while maintaining high standards. Prepchester’s commitment to sustainability stands firm. The brand uses SEAQUAL fabric, made from recycled marine plastics, underscoring its dedication to clean oceans.
Inspired by New England’s Charm
The scenic beauty of New England is woven into Prepchester’s DNA. Jules lived in Rowayton, CT, where she biked around town. Her logo, inspired by the “P” maritime flag signaling readiness to set sail, reflects her passion for boating—a hobby she embraced after earning her boating license in 2018.
Jules’ coastal happy places, Rowayton and Chatham, MA, continue to inspire her. Her perfect day? Oysters at Rowayton Seafood, followed by a beach day at Harding’s Beach in Chatham.
A Vision for the Future
Looking ahead, Jules envisions Prepchester expanding into boating accessories while further developing its racket and golf collections. She also plans to introduce men’s and children’s lines. The brand aims to grow into select specialty stores and private club shops, bringing its modern preppy aesthetic to a wider audience.
Words to Live By
Jules credits a Villanova professor with advice that shaped her career: “If you are not passionate about what you are doing, then you will never be successful.” This mantra has guided her through every career move, including launching Prepchester.
As for her favorite quote? Ralph Lauren’s wisdom: “Don’t be today’s look. Be a look that’s timeless.” Prepchester embodies this ethos, offering accessories that are as enduring as they are stylish—a true reflection of Jules’ vision and creativity.