Walk into almost any office, and you'll spot branded pens, notepads, calendars, even mugs, each subtly but clearly promoting a company’s brand and message. When the COVID-19 pandemic hit, companies pulled back on in-person marketing, which meant they also scaled back on physical items emblazoned with their logo and tagline that they could leave behind. However, face-to-face marketing has made a comeback today, and Alamo Prints in The Dominion is leading the way in helping businesses stand out once again.
Alamo Prints, a growing force in Boerne’s print marketing scene, partners with businesses to create those custom-designed products that leave a lasting impression. “Try to increase face-to-face encounters,” Christiana Jurca, CEO and co-founder of Alamo Prints, says. “It's going to bring your business more value. You're going to hold value in that person's eyes by taking time out of your day to understand them.”
By incorporating creative print elements into your business, Jurca says you can distinguish your identity from that of your competitors. She says strong branding through print opens endless possibilities for companies to stand out. That’s her team’s focus: ensuring the products and print collateral they design for each client align with their purpose and strategic goals. “We sit down with business owners every day and see their vision come to life,” Jurca says. “We design it and then see it physically, and people get excited about reigniting their passion for print.”
In a crowded marketplace, every business needs creative elements to bring its vision to life. Jurca points out that a strategic vision for promotional products further enhances the level of commitment to your consumers, allowing them to tangibly engage each of their five senses with your brand. “As a kid, when I read books, I loved smelling them,” Jurca recalls. “I loved the sensory feeling of the raised lettering. When I started Alamo Prints, I got excited about creating that feeling for others.”
Before firing up the printers, Jurca had over a decade of experience in healthcare print marketing, working with clients who frequently struggled to receive high-quality materials. “We were disappointed,” Jurca says. “It was just a vicious cycle of paying into a broken system.” She says that about 25% of the print orders she placed were incorrect or never arrived at all.
Having suffered through the problem firsthand, Jurca launched Alamo Prints in June 2024 to meet that need for reliable, quality-focused printing service. Powered by the slogan, “From Possibility to Print,” she worked to streamline the process and meet all of a client’s print needs under one roof.
Clients walking into Alamo Prints embark on a creative process that can lead to a variety of outcomes, ranging from notepads designed for doodling to branded gum packages. Jurca’s team is committed to thinking outside the box for each client. “I pride myself on always giving 100%,” Jurca says. “And if we can't make an idea happen, we're transparent with the customers.”
People crave face-to-face interaction throughout the creative journey, so the Alamo Prints team strives to deliver that hands-on approach to every client. “We want to focus on making you and your customers happy,” Jurca says. “Because if our customers are happy, we're happy. It's a beautiful change.”
For each customer at Alamo Prints, the items created enable them to further strengthen relationships with their customers. Through personalized designs and relationships, businesses can promote themselves at a higher level than before. And Jurca says her team’s commitment to detail builds trust. “We don't give products to our clients unless it's 100% what the client ordered,” Jurca says. “We want to keep your business by catching those little mistakes nobody else will.” And that lets the businesses they work with shine.
Real-time feedback, quality control, and honesty are the pillars for print marketing businesses to enhance the customer experience. Despite having a wide range of clients, Jurca and her team believe that the key to success lies in personal relationships. “I want Boerne to know we're here,” Jurca says. “People don't know we're here because we're hidden, but we're a hidden gem.”
In a world racing toward digital everything, Alamo Prints reminds us of the power of something tangible. “People don’t realize how much print is all around us,” Jurca says. And with the right creative partner, those everyday print pieces become tools for connection, brand recognition, and long-lasting business impact.
alamoprints.com | 210-233-6395 | 4 Dominion Dr., Bldg. 4, Ste. 100, San Antonio
“Try to increase face-to-face encounters. It's going to bring your business more value.”
“People don't realize how much print is all around us.”