Step into a 70s-inspired speakeasy above Zucca's Pizzeria, where vinyl-covered ceilings, unique cocktails, and eclectic decor transport you to a bygone era.
Music is the first thing you'll hear after stepping behind the curtain and ascending to Smyrna's newest cocktail lounge: Propaganda. The vinyl-covered ceiling and retro design have transformed the upstairs of Zucca's Pizzeria into a 1970s-inspired speakeasy offering unique cocktails and a one-of-a-kind experience with its outgoing staff.
The soundtrack for each night ranges from Motown to classic rock as the DJ spins vinyl collected by Mr. Wattson, a co-owner and one of the designers of Propaganda. When he's not picking the next song that will get others singing along, Wattson interacts with guests and takes Polaroids to help them commemorate their evening. Though it was a strong collaboration between the two designers, he credits Heather Tazza as the "real genius" behind the space.
Tazza spent months transforming the small space into "an elevated basement" with an eclectic design and plenty to look at. Each piece of furniture was sourced from as far as Myrtle Beach and brought here to help bring the space to life. Even the ceiling is covered with the record jackets of albums that contributed to the soundtrack of the 70s. Details dominate the space, from the authentic propaganda plastered on the walls to Wattson's original photography that decorates the bar.
"This is an art installation, and I want [guests] to be a part of it," Tazza said. Propaganda strongly encourages guests to dress eccentrically and "think for yourself" while being in this welcoming space.
Since opening at the end of May, Propaganda has expanded its staff to include a team of mixologists who work at the bar and behind the scenes to create seasonal cocktails for their changing menu. Right now, guests can try twists on classic cocktails, such as the Bohemian Rhapsody (a disco lemonade), the Warhol (a pomegranate martini), or see if the Pop Rocks in their house cocktail (the Propaganda) will make their stomachs explode, which was a common myth in the 70s.
Tazza plans to continue bringing a variety of weekly events to Propaganda, ranging from tarot card readings to Latin Sundays every other week. Local artists can play in the Performance Parlor on Saturdays and have a turn at the DJ table during Sonic Sessions held on Wednesdays. Outside of events, Propaganda is open for drinking and dancing Wednesday-Saturday from 7 p.m.-1 a.m. and Sundays from 3-10 p.m.
"This is an art installation, and I want guests to be a part of it." - Heather Tazza