Kristen Bateman, a Master Esthetician for more than 20 years, opened Pure Form Beauty in Cottleville to fulfill her passion for making people love it when they look in the mirror.
Originally from the Boston area, Kristen moved to Missouri with her husband, Matt, when he told her how much he enjoyed growing up here. She opened the salon and med spa in 2018, with the help of her “right-hand-girl” Michele Goodall.
"Through these years as a small business, Michele has been one of my biggest supporters! I couldn't have done it without her," says Kristen. She also credits her husband for his support and handy-man work.
“My biggest challenge is trying hard to stay on top of everything, since I not only own the business but I also work in the business offering services. And with two young children (Ellie-10 and Ryan-9), a healthy work-life balance is important to me,” she says.
Pure Form Beauty offers a range of services, from hairdressing and barbering to cosmetic tattoo. Skin care and body treatments include wraps, detox treatments and cellulite treatments. Kristen is proficient in Dermalogica, microdermabrasion, chemical peels, lash lifts, microblading and plasma (Fibroblast) skin tightening.
“Right now, with many people wearing masks all day, we are treating what’s called ‘maskne’ which is similar to acne,” says Kristen.
She says they carry results-driven skin care lines such as Glo Skin Beauty and Epionce, as well as incredible hair care and styling lines, including Amika, Redken, Kevin Murphy Pureology , Olaplex and the amazing Jane Iredale mineral cosmetics.
“I feel the thing that sets up apart the most is our ability to make people feel comfortable. The salon is cozy and welcoming, and the team of eight women are so supportive of each other and work together well,” she adds. “I always want to make sure the girls that work for me are happy because I think that makes a big impact on the environment at the salon.”
Pure Form Beauty is located at 5370 Main St. in Cottleville, MO. For more information: PureFormBeauty.com and Facebook.com/pureformbeauty.