What if redesigning your house did not require a clean slate? What if something you already own and cherish became the inspiration for your home's next chapter? That is interior designer Anne Golliher's speciality. She launched Storied Interiors 13 years ago and has been "crafting homes worth talking about" ever since. She injects sentiment into every design by helping her clients identify what is important to them. Recently, she decided it was time to apply her approach to home design to her brand. Golliher is excited for the world to see the best of Storied Interiors.
How did you know it was time to refresh your brand?
The type of clients I want to connect with need to see me at my best. I wanted to pull myself into an elevated version of what is at the core of my business–helping people see the value of their lives by taking the things that they have collected over time and making sense of them. I want to add to those things and create a polished, elevated space that they are proud of and want to live in.
What outcome are you most happy with and why are you proud that you decided to take this step to rebrand?
I am most proud of bringing in other people. That meant finding the right women to strategically look at my business from the outside and see freshly what I already had developed. They brought language and visuals to support my core message bringing it to the next level. I feel like there's something special about working together. Even though this is my brand, it feels like this community project. The industry is so much about partnering with other people that are excellent in their aspect of business. The women I worked with are not just supporting me. They're really supporting the ideas and the perspective that I'm bringing to the industry, and that feels exciting. It feels bigger than me.
How did you come up with your logo design of a swan?
Danielle Russell Design is the genius behind it. At our initial meeting, she asked me to lay out any objects that help to tell my personal story. We landed on this ivory swan that I got from my aunt. She bought it when she visited me in Alaska, which is where I grew up. She passed away in the fall. Danielle was really drawn to that swan but also noticed the pinecones saying, "Tell me about these." I guess I hadn't quite realized that I have a love for pine cones. She combined those two elements into this gorgeous mark. It feels like a culmination of my history of growing up in Alaska, my love for my family and this love for nature. His name is Larsson because of my love for Carl and Karin Larsson, who are Swedish turn of the 20th century artists. They've had a big influence on how I approach home design, color and integrating creativity into our lives.
How has social media played such an instrumental role in your business?
I approach social media from that community perspective as well. I don't have a huge following, about 5,000, but there's a lot of conversation going on. People are resonating with what I'm doing. In our local community, I've had people say, "Oh my gosh, I follow you on Instagram." It's just a fun way to connect with people. I try to be authentic and show the aspect of the business that feels personal.
What makes your approach to design so unique?
I would say my superpower is discernment. No matter the scale of the project, I love being able to look at what's already there. Whether it's the architecture of a home, your treasures, your art collections, your seemingly nondescript items that you have carried through the years, I love seeing the connections between them. That discerning eye is key to sorting through this life you've lived. It allows me to graciously let go of what needs to be let go and highlight what is special about what you have, and then, design the heck out of it.