Real estate always has been a fluid business. Industry statistics indicate the average client moves every seven years, creating constant dual-sided transactions. Buying and selling deals often were viewed as painful and impersonal. Some felt agents controlled the market access to listings and managed sales demand, while missing relationships with clients.
Then the Internet allowed clients to handle more of the process themselves.
Buyers took the controls, finding properties they wanted, and had access to marketplace information, pricing, and the ability to do most of the research. Sellers also were enabled to dictate parts of the selling process, or to try “For sale by owner."
Dave Marcolla, a marketing executive by trade, decided to leave his full-time job five years ago and become a Realtor. Why? Dave says he wanted to fix a broken process. "I saw an opportunity to improve the experience," says the man who built his client book from scratch all while giving them the support and personal touch that made what was previously viewed as a hard experience suddenly easy and pleasant.
Due to his prior career, Dave had firsthand knowledge of moving every three years or so, and dreaded the ordeal based on disappointing experiences time and time again.
Dave now is a team leader who built a successful business that touts a professional group of five members who help him deliver personalized service while handling his large volume of sales. His hard work and 'fix of the experience' resulted in Dave being named the 2019 and 2020 No. 1 producer of the Keller Williams Newtown office.
He says the pandemic had a boom impact to his business. "Clients are taking the opportunity to relocate without impacting employment. Entry into the Newtown market from cities is driven by the non-requirement to live in the city to work in it. Likewise, clients are exiting Newtown and the greater Bucks area for warmer pastures, or that dream place they always wanted to live in. The remote workplace has accelerated these moves," he adds.
Heating up in Newtown and surrounding areas is the demand for rental properties. Dave says many homeowners are taking advantage of the extreme sellers market that drove sales prices sky-high the past two years. "Many of those same sellers decided to wait to buy, opting to rent while staying in the same desirable local school district. This opens up an incredible opportunity for investors looking to become landlords," Dave says. "These new renters, having recently sold for top-dollar, have deep pockets, which is incenting landlords to raise rents for a significant profit."
"I believe though the Internet will continue to be a disruptor, with improved ability for virtual viewings, the personal touch of a professional realtor who is an expert in the space will always be needed," says Dave, who wisely embraced new technology but supplemented it with old-school, top-quality service and trust.
Making the experience for buyers and sellers easy, efficient and pain-free remains Dave's driver.
"Expect better." ~The Dave Marcolla Group