Sarah Hayek is often considered a rock star among stylists.
With the expertise of Hollywood coiffurists, the owner of The Red Beauty Salon in New Melle has performed on stage as a platform stylist and has been featured on "Show Me St. Louis." Her credentials include working for a large corporate beauty company as a salon educator and field manager. But she says her passion is working behind the chair “giving her clients the outcome they dream of.”
The Red Beauty Salon is a full-service luxury salon, specializing in color, cuts, special occasions and the highest quality hair extensions available.
For those seeking luscious and flowing locks, more body, volume, curl or fullness, Sarah says hair extensions are a “magical solution.” But they’re not just any extensions. The Red Beauty Salon specializes in Hair Lingerie as luxury hair extensions by Kiara Bailey, the highest quality hair in the industry.
Chosen by Kiara, Sarah is the only salon in St. Louis, and the state of Missouri, that carries the brand. Sarah says, “Hair Lingerie is an exclusive luxury hair extension line that's the celebrities’ choice of hair.”
Sarah says extensions can be a great option to turn everyday hair into fabulous hair, but they can also put stress on hair, causing hair loss. “Hair Lingerie is very caring for the hair. It has unique polymers and lace technology that allows for invisibility and maximum ventilation on the panel, allowing the natural hair to breath and stay healthy,” she says. “Hair extensions done right can help you achieve your hair goals and keep your real hair in great condition. I want to help my clients achieve their goals, but I want their hair to be in better condition than when we started.”
Hair Lingerie’s extensions are worn by well-known celebrities because they're the most natural, highest quality of hair, Sarah says.
“Ninety-nine percent of hair extensions have a chemical coating on them,” Sarah says. “After eight to 12 washes, those chemical coatings wash off. So, you go from soft to tangled and discolored after washing.”
Sarah says Hair Lingerie is literally the top-quality natural human hair in the world and has no chemical coatings applied to it. So, the wearer will get six to eight weeks before move-up with no damage to their natural hair. And, with less processing to the hair than other extensions require, the client can expect a lifespan of six to nine months for their extensions.
She states, “There are other low-cost hair extensions out there, but you will spend more in the long run because of the lesser quality.”
Learning new factors about hair care and design is what motivates Sarah. “I've always been passionate about hair, and Hair Lingerie has given me another salon offering I feel is unmatched,” she says.
She says after more than a quarter of century in the industry, she finally decided to open her own salon in 2023. “During COVID, people gave up a lot of things. But hair was not one of them. I think people even got pickier about their hair, looking at themselves all day on Zoom calls. If I can empower them to feel better about themselves, that’s what I want to do. Every day should be a great hair day.”
So Sarah decided to bring “a little bit of Hollywood to a small town.” And, she called it The Red Beauty Salon at her husband, Toby Hayek’s suggestion: named for his “beautiful, red-headed wife."
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“Hair Lingerie is an exclusive luxury hair extension line that's the celebrities’ choice of hair.”