For as long as I can remember, I have been drawn to a beautifully tailored silhouette. There’s an unmistakable shift in posture that happens when you slip into something with structure—a clean line, a purposeful shoulder, a detail that makes you hold your head a little higher.
Ten years ago, while living in the West Village in New York, I found myself facing a daily dilemma: what to throw on after a workout or for a quick errand that felt both effortless and put-together.
That gap became the idea.
Every day, I’d leave my cardio class drenched in sweat, wanting to wrap myself in something easy, functional, and chic—a piece that still felt like me. I kept coming back to the idea of a robe. Not a bulky spa robe that swallowed me. Not a delicate silk piece that felt out of place at a coffee shop. Something in between.
When I realized it didn’t exist, I decided to make it myself.
I bought a sewing machine, found a teacher in Brooklyn, and signed up for classes. I went to Mood Fabrics—yes, that Mood—and immersed myself in textiles, trims, and the thrill of creating something that didn’t yet exist.
I took sewing lessons for months. I learned a lot, but realized I wasn’t getting any closer to creating the robe I envisioned.
Eventually, I shelved my idea. Life moved on. But the need for that piece never left.
The turning point came last year. As a full-time, working-from-home mom with two young boys, I realized I had stopped reaching for the tailored clothes I loved. My daily "uniform" had become a rotation of sweatshirts and yoga pants. I didn’t feel like myself.
I missed the confidence that comes from wearing something intentional, something structured, even for the quiet moments at home.
I kept coming back to creating a robe for the moments that shaped my day.
Building Maison Ritual
The first step was the name.
I landed on Maison Ritual because it captures exactly what I believe. Maison is French for home—not just a physical place, but a feeling. Ritual is about the care we give ourselves, the intention behind how we show up—even in life’s in-between moments.
After the name came the question: how do I actually make this?
My background is in Human Resources. Fashion manufacturing? Building a brand? I knew nothing.
And that’s when these amazing women started showing up.
A good friend in Chicago who launched a beautiful and functional UPF cover-up line shared everything she knew—her process, her contacts, her advice. My sister‑in‑law, Kaki, a business owner and mom, became my creative partner. She challenges me in all the right ways, the kind of push that makes something better.
Cheree Berry brought the brand to life visually, designing our logo, packaging, and identity with such artistry. From the tissue paper to the custom inserts, opening a Maison Ritual box feels like a ritual in itself. In that same spirit, we’re partnering with Leah Sostman of Wildona Productions on photography—bringing that same sense of intention to how the brand is captured, rooted in quiet confidence and a sense of ease.
And then there was the moment I knew I had something.
Wearing one of our early samples in a hotel lobby, the barista from the coffee bar looked at me and said, “You look cute,” with a confused smile that told me she’d never seen a robe like this before.
That reaction told me everything.
Maison Ritual was built on that feeling.
It’s all in the design and the details.
I spent nearly a year perfecting the product because the fit is everything.
The robe is crafted from a quilted cotton, polyester, and spandex blend—each component intentional. The polyester holds the structure. The cotton breathes. The spandex adds just enough stretch.
It features tailored shoulders, sculpted sleeves, and a structured overlapping placket with hidden snap closures, so it fits your body the way a dress would, not like something you wrap loosely around yourself and hope stays put.
Our robes are designed to help you feel present, confident, and seen. It’s the piece you reach for when you want ease without sacrificing style.
Maison Ritual launches this July with two silhouettes—a long sleeve and a short sleeve—in a modern mini length, offered in three neutral colorways: charcoal, ivory, and oat. We’re starting small, listening closely, and building organically. And yes, we’re offering a gift box, because this robe is as giftable as it is personal.
Launching a business as a working mom isn’t without its challenges. My house isn’t always clean. We order takeout more than we should. I work in ten‑minute increments between the kids’ naps and after their bedtime.
But I thrive in that rhythm, when there’s a lot going on.
And this idea I’ve carried for a decade, this brand I’ve created, has become this thing that refuels me.
Maison Ritual is my “why not?” My “if not now, when?” My reminder that women can build, create, and reinvent themselves at any stage.
And most importantly, a reminder that the right fit can change your posture, steady your pace, and change your mood.
To learn more, visit maisonritual.co or follow along on Instagram @maisonritual.co.