There is something especially compelling about women who decide to begin again. Not because reinvention is easy, but because it rarely comes from a place of comfort. More often, it begins with a quiet realization that something no longer fits.
For Adrianna Baum and Lacey Boyett, the launch of Club 13 is not simply the debut of a new beverage brand. It is the result of years of evolution, friendship, instinct, and the courage to listen when something inside says it is time for a new chapter.
Club 13, their wellness mixer designed to be paired with alcohol, was born from a question they kept asking themselves.
Both women live deeply in the world of wellness. But like many women navigating their forties, they still enjoy the ritual of sharing cocktails.
“We do all the things,” Lacey says with a laugh. “We exercise, we take supplements, we care about our health. But we still love our cocktail. And we realized we were taking all these vitamins and minerals after drinking just to feel better the next day.”
At some point, the question became obvious.
“Why isn’t all this already in the drink?” she says.
The answer would become Club 13. But the brand itself is only part of the story.
At its core, this is a story about reinvention.
Adrianna
Adrianna is now on her third career.
That sentence alone might make some people uncomfortable. For her, it eventually became freeing.
She began her professional life in the hair industry, a field she truly loved. For nearly a decade she ran her own studio and built a career in beauty.
“I loved it,” she says.
Eventually, her body began to push back. The physical demands of the work forced her to reconsider her path.
“It was heartbreaking. I had to make a decision about what direction to go next.”
The next chapter arrived through family. Her husband Scott had begun gaining traction in real estate, and Adrianna decided to step into that world alongside him.
She earned her license and eventually became a key part of what would become Griggs Group Powered by the Altman Brothers, one of the top brokerages in Arizona.
“I was really at the back end of it. I helped build the systems, the operations, the events. I was doing a lot behind the scenes to get everything running.”
The brokerage grew quickly and successfully. But once the momentum settled, Adrianna began feeling something she could not ignore.
“I looked back and realized it just wasn’t where I needed to be. I felt this pull back toward health, wellness, and beauty.”
The moment of clarity did not arrive neatly.
“The biggest fear was waking up at 41 and thinking, what am I doing? I’m on my third career change,” she admits. “I almost felt lost.”
But that discomfort forced her to confront something deeper.
“I had to look in the mirror and say, it’s time for me,” she says. “I’ve always done a lot for other people. This was the moment where I needed to do something for Adrianna.”
In 2025, she became certified as a Nutritional Therapy Practitioner, beginning a quiet return to the world of wellness.
Looking back now, she sometimes laughs at how long it took.
“I say this to myself all the time… Why did I wait so long?”
Lacey
Lacey’s professional path took a different shape.
Her early career began in sales at Yelp during the company’s startup phase, an environment that demanded hustle and resilience. Eventually, she transitioned into HR software sales.
“I was miserable. I realized I didn’t want to spend my life convincing people to do something they didn’t want to do.”
That realization sparked another pivot. Inspired by her high school Spanish teacher, one of the most influential people in her life, Lacey decided to become a teacher herself.
Then life changed again.
“I got pregnant,” she says.
For the next decade, she devoted herself almost entirely to raising her daughters.
Motherhood became the center of her life, something she speaks about with deep respect. But she is also honest about the identity shifts that can happen during those years.
“Being a mom is the most important thing I’ve ever done, but there were definitely moments where I felt like I was just a mom.”
The word “just” lingers.
“I know it’s not just... It’s the best job there is. But I also knew I had more to give.”
In 2022, she enrolled in the Nutritional Therapy Practitioner program, largely out of personal curiosity.
“I wanted to understand food as medicine and how to support my family better."
At the time, there was no business plan attached to it.
But that shared certification would soon become the unexpected bridge between two friends.
Club 13
Adrianna and Lacey have been friends for 17 years.
They met through their husbands in Manhattan Beach and built the kind of friendship that allows for honesty, humor, and the occasional argument.
“We’re basically sisters,” Adrianna says. “We can fight, talk it out, and move forward.”
For years they had talked about starting something together. A supplement company. A beauty line. Different ideas surfaced but never fully materialized.
Then one day in Spring of 2024, Lacey called Adrianna with a realization.
“I had this moment where it just clicked,” she recalls. “I said, what if we put the supplements we’re already taking into the cocktail mixer itself?”
Adrianna’s reaction was immediate.
“I was like: that is freaking genius.”
Club 13 was born.
The mixer contains a proprietary blend of 13 vitamins, minerals, and herbs designed to support three pillars of health: hydration, gut support, and liver support.
“We have electrolytes, vitamins B and C, a prebiotic, but we are most excited about the herbs that support liver detox,” Lacey explains. “They’re working while you sleep to help your body recover.”
The first three flavors will launch as a margarita mix, sparkling grapefruit, and ginger beer.
And most importantly, everything is clean.
“No artificial sugars, no artificial colors, nothing synthetic. When you see it in a glass, it literally looks like fresh squeezed juice,” says Adrianna.
The product may be simple, but the partnership behind it is anything but.
Adrianna is fiery and outward facing, someone who thrives on connection and momentum. Lacey is more technical and creative, focused on the architecture of the brand itself.
“She’s the Velcro,” Lacey says of Adrianna. “She connects people and makes things happen.”
“And she’s the brand architect,” Adrianna adds. “She builds the vision.”
Their dynamic is one reason they ignored the common advice not to go into business with friends.
“We balance each other,” Lacey says.
When asked what this moment feels like… as they embark on debuting their passion project… both women pause before answering.
Then Lacey reflects:
“Alive.”
And continues.
“To be in this creative state of mind again, building something, having momentum, doing it with your best friend… it’s a buzz. It’s fun.”
Adrianna nods.
“Such a high,” she says. “I’m like, wow. It’s happening. We’re doing it.”
They are clear that their ambitions for Club 13 are significant. They envision partnerships with luxury hospitality groups, global distribution, and eventually scaling the brand for acquisition.
But beneath the strategy is something more personal.
Adrianna believes women often enter their most powerful chapter later than society expects.
“I truly believe your forties are your prime. I used to be terrified of getting older. Now I feel this fire in me.”
For Lacey, the motivation is equally clear.
“I want my daughters to look at me and say, wow, my mom created something,” she says.
And maybe that's the real story behind Club 13.
Not just a cleaner, smarter cocktail mixer.
But two women deciding that the version of themselves they are becoming deserves something new.
Join the club and start sipping this summer: sipclub13.com
“We do all the things. We exercise, we take supplements, we care about our health. But we still love our cocktail.”
“I truly believe your forties are your prime. I used to be terrified of getting older. Now I feel this fire in me.”