Relaxing, customizable “way better massage experiences" with high-tech convenience are now accessible right here in Brentwood at Squeeze, which just opened in November. Squeeze is the brainchild of Michael Landau & Alli Webb, the founders of beloved blowout destination Drybar and their former VP of Marketing, Brittany Driscoll. When Brittany mentioned she was on the hunt for a new challenge, the team says the stars aligned and thus, Squeeze was born. In partnership with their award-winning architect Josh Heitler, Drybar creative director, Cam Webb, and chief operating officer, David Werner, the team has their sights set on disrupting another "outdated" industry.
"We started Squeeze because we love making people feel good. And, we love massages (who doesn’t?!). But, we found ourselves frustrated with the options out there: either mediocre discount establishments - which to their credit, made massage accessible to the masses - or overpriced spas which make routine massages unattainable for most. Not to mention hard-to-book appointments, awkward checkout counters, and massages that were never the right pressure. So, we built the brand and massage experience we longed for," Brittany Driscoll, co-founder and CEO of Squeeze, explains.
Squeeze makes it easy for clients with its app-based booking platform. Guests can book appointments, add personalized details and preferences, and even pay, tip, rate, and review their experience -- all with just the touch of a button. "So, you can walk in and figuratively float out," says Brittany. Additionally, guests simply tap a “ready button” which lets the therapist know when to return to the treatment room to begin their customized massage experience, which comes in two time increments: the 50-minute "Mid Squeeze" and the 80-min "Main Squeeze".
Inside the new 3,200-square-foot space's many treatment rooms, guests at Squeeze can truly choose-their-own massage adventures - selecting one's preferred pressure, music (or lack thereof), and lighting to set the perfect, serene scene for total relaxation. . "And at Squeeze, the extras don't cost extra!" continues Brittany. "Every massage includes the client's choice of deep tissue, heat therapy, percussion therapy, and aromatherapy at no additional charge."
In addition to the new Brentwood location, Squeeze is now franchising nationwide with over 50 new locations in the works.
"I always like to say that at the end of the day, we’re in the people industry, not in the
service industry. I’m a people person at heart so the daily interactions I have with our
team members, guests, and Operating Partners are truly my favorite. Whether you’re
coming into work, getting a massage, or becoming an Operating Partner, our mission at
Squeeze is to be the best part of everyone’s day and we are well on our way."
Brittany is enthusiastic about their new venture and excited to mention the team is so excited to bring their new concept here to Brentwood. She adds "we're still hiring massage therapists to be a part of our world-class team, offering a long list of “pinch-me” perks including competitive compensation, health benefits, paid vacation, growth opportunities, flexible schedules, higher tips through the app, free monthly massages, a high-quality work environment, transparent feedback systems, and team-building offsite." To learn more about careers, booking, or franchising with Squeeze, visit squeezemassage.com.
Squeeze is located in the CityPark shopping center at 7011 Executive Center Drive. Stay in the loop with all things Squeeze by following them on social @squeeze.
"Whether you’re coming into work, getting a massage, or becoming an Operating Partner, our mission at Squeeze is to be the best part of everyone’s day." - Brittany Driscoll
