"I describe my aesthetic as modern prairie or mountain mama, because I believe that our female ancestors did everything that men would do, but in a skirt or a dress," says Laura Fisher, founder of RevivALL Clothing.
RevivALL, a slow fashion lifestyle brand based out of Bozeman, Montana, was created by Fisher in 2008, and features small batch clothing for women.
"What inspires me are the women of the West, both currently and historically," Fisher says. "I believe in designing practical clothing that is made to be lived in no matter your lifestyle. I also believe in showcasing and finding strength in femininity."
Fisher has been designing fashion pieces since she was in college in the early 2000s, when she started making clothing from up-cycled fabric, particularly crafting dresses out of men's shirts. The name RevivALL is a direct play on that, speaking to reviving all clothing and fabrics rather than buying new.
"We could stop producing clothes today and still clothe an entire population of the planet for many years," says Fisher. "I believe in reusing what has already been made instead of making new fabric. I believe that clothing should be made to last, and our culture of throwaway fashion is one of the leading contributors to excess and waste on the planet."
Fisher says that being a designer is something she feels the need to do as much as she needs to eat and sleep, but she doesn't want to contribute to more waste and trash. To mitigate that, she sources only fabrics that are dead stock, leftovers from the garment and fashion industry.
"There is so much fabric that has already been produced, and I believe we don’t need to make more," she says. "We should use what we already have."
You can find RevivALL at their showroom at 2105 Lea Ave, Suite A, in Bozeman, or online at RevivALLclothing.com.