City Lifestyle

Want to start a publication?

Learn More
Guy Fieri & Sammy Hagar

Featured Article

Rock & Roll Spirits

Explore the Flavorful Collaboration of Guy Fieri and Sammy Hagar

In the world of culinary creativity and rockstar revelry, few names shine as brightly as Guy Fieri and Sammy Hagar. These two legends, known for their bold flavors and larger-than-life personalities, have joined forces to create something truly remarkable: Santo Tequila. Join us as we delve into the heart of this collaboration, exploring the inspiration, craftsmanship, and rockstar spirit behind additive-free Santo Tequila. Grab your glass and get ready to toast to excellence, friendship, and unforgettable moments with every sip.

We know Guy Fieri as a celebrity chef, entrepreneur, and family man. Having met Guy, there's more to him than just his TV persona. I want to personally add to his lengthy list of accolades. Fieri is genuinely a “super nice guy” who really cares about his fans. Picture this: Guy swings by the Low Dive bar in Asbury Park and the Wine Outlet in Wall Township, New Jersey to hang with his fans and sign bottles of his Santo Tequila. Rain or shine, his admirers showed up in droves, wrapping around the building at the Wine Outlet. Suddenly, like a culinary superhero, Guy emerges from his black SUV, braving the rain to personally greet his fans. Inside, he's not just posing for snapshots – he's making genuine connections, treating everyone like friends. Guy Fieri isn't just a celebrity chef; he's a down-to-earth legend who knows how to make every moment count. Top of Form

“When it comes to tequila we're dealing with such simple ingredients and such a rustic simple, traditional approach to making great tequila. Any cheat will be evident in the bottle and those cheats are fixed with additives, which we would never use. You'll get quality and integrity all the way through from our Blanco to our Reposado to our Añejo.” Guy Fieri

 

THE COLLABORATION

Q:  Can you share with us the inspiration behind creating this particular tequila brand?

A: The inspiration for Santo Tequila stemmed from a shared passion for quality spirits between myself and my good friend, the legendary rocker Sammy Hagar. Sammy is an icon in the spirits industry, having started his first tequila back in 1996. When he asked me to be involved with Santo, I jumped at the opportunity. He created a tequila that embodied the spirit of adventure, authenticity, and celebration, reflecting our collective love for good times and great flavors, so I was all in!

THE TEQUILA

Q: What distinguishes Santo Tequila from other tequila brands?

A: Santo Tequila stands out for its unwavering commitment to quality and tradition. Crafted using 100% blue weber agave from the highlands of Jalisco, Mexico, and employing time-honored production techniques, our tequila boasts a smooth and distinct flavor profile that sets it apart from the crowd. 100% Blue Weber agave. 100% additive-free.

Q: Could you provide insights into the flavor profiles?Top of Form

 

  1. Santo Blanco Tequila: Crisp and clean, with citrus and floral notes. Versatile for sipping or mixing.
  2. Santo Reposado Tequila: Rested in oak barrels, offering a smooth finish with hints of caramel and vanilla.
  3. Santo Añejo Tequila: Aged an average of two years, rich and full-bodied with flavors of oak, caramel, and spices.
  4. Santo Mezquila: A one-of-a-kind blend of tequila and mezcal, bold and smoky with a unique flavor profile.

Q: The packaging and branding are visually striking. How does it embody the spirit of the product and its rock-and-roll heritage?"

A: It was inspired by our shared love for rock-and-roll culture and the spirit of adventure. From the bold colors to the iconic logo, every element reflects the energy and excitement of the Santo Spirits brand.

 

COCKTAILS

Q: Are there any signature cocktails or serving suggestions you recommend?

A: Santo Tequila lends itself beautifully to a variety of cocktails. Whether you prefer it neat, on the rocks, or mixed into your favorite cocktail. Visit our website for delicious drink recipes.

RECIPE

Santo Blanco Watermelon Mint Smash

 Ingredients:

2 oz Santo Tequila Blanco
1 cup watermelon cut into cubes
3 mint leaves
1 oz lime juice
1 oz simple syrup

Instructions:

Muddle watermelon and mint leaves in a cocktail shaker. Add in the Santo Tequila Blanco, lime juice, and simple syrup. Fill the shaker with ice. Shake and strain the drink into a glass filled with ice. Top with a sprig of mint and a slice of watermelon.

“It's not a magic trick we're just really showing you the cards and saying great people, honest ingredients, honest crafting gives you great tequila. Why waste a great time with friends on an ‘OK’ tequila. Drink the best. Drink Santo.”  Guy Fieri.  100% Blue Weber agave. 100% additive-free. 100% bold. https://www.santospirits.com/

“When it comes to tequila we're dealing with such simple ingredients and such a rustic simple, traditional approach to making a great spirit.”

“It's not a magic trick - we're just really showing you the cards and saying great people, honest ingredients, and honest crafting gives you great tequila. Why waste a great time with friends on an ‘OK’ tequila?”

  • Chef, restaurateur, and Emmy Award-winning television host Guy Fieri.
  • Chef, restaurateur, and Emmy Award-winning television host Guy Fieri.
  • Guy Fieri & Sammy Hagar
  • Ana Meyer, Guy Fieri & John Meyer
  • Chef, restaurateur, and Emmy Award-winning television host Guy Fieri.
  • Sammy Hagar
  • Guy Fieri & Sammy Hagar