On Wednesday, May 4, Rosewood Home & Gifts at 34 Elm Street in Westfield is celebrating its 5th birthday! Owner Jillian Knapp is looking forward to a party from 4pm - 7pm with cake, shopping, live music from Party of Two, and customer goodie bags. She told us more about the store, her employees, and what’s next.
Tell us about Rosewood’s last five years.
“We’re excited about our anniversary,” Jillian says. “It’s a big milestone. I grew up in Westfield. When I bought the store, I was 23 years old. Coming into Rosewood is what Westfield used to be like in the 60s-80s. Customers appreciate bringing life back into these old buildings. Plus, Westfield rallies around the women-owned businesses here, and that’s encouraging! Take a look at downtown Westfield now – many storefronts are women-owned.”
You mentioned being a woman-owned business. You also employ all women. That’s truly significant!
“Being a woman in business is a powerful thing in our little town of Westfield! I have 16 female employees from various backgrounds – even some of my former Westfield teachers! I wouldn’t be able to do any of this without them. To have 16 women employees is huge. It’s a big thing for the economy, too. For a few of the women, this job is paying their bills – I am their main income stream – and that’s meaningful to me.”
What kinds of products are at Rosewood?
“From fashion and fragrance to home and nautical, we sell all kinds of products at Rosewood. There’s something for everyone here, and I believe we have a good balance. We are getting new things every week and have a fast turnover. We try not to keep reordering the same things unless it’s a staple like Ms. Piggy! You’d have to see her for yourself. There’s always something new here. And the customers love the free gift wrapping!”
What are your most popular items?
“Gift items for occasions or holidays are always a hit. We began selling Vera Bradley before the holidays, and people love it! Clothing always does well, especially our ponchos. Seasonal decor is also sought-after, as it’s always changing – for the holidays and the seasons. Nautical items are huge in the summer.”
You’re celebrating five years in Westfield and coming up on a year in Hampden. Is there a third location in store for Rosewood?
“Yes! We opened our second location on Somers Road in Hampden almost a year ago. We hope to expand to a third location soon, so stay tuned!”
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