Ruti was founded in 2009 to change your relationship with your closet. Beauty does not have to hurt; Ruti believes you do not have to give up comfort in the name of style nor does there need to be a compromise of sophistication for what is currently fashionable.
After years as a tech executive, CEO Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand. From that moment on, she devoted herself to creating the clothes she’s been searching for all along but was never able to find.
"I have three rules when I design. It must be cool. You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go. It must be flattering. Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard. And lastly, it must be practical. Eighty percent of my collection are clothes that I wear every day, while 20% of my collection is aspirational—it’s for the woman I daydream of being," Ruti says.
The Black and White Striped Harvey Blouse, as well as the White Josephine Pleated Back Top, were inspired by the need for a comprehensive collection of white options in any woman's wardrobe.
“You can never have enough white tops. I would expect myself to say that it’s all about the black, but in recent years, wearing white has become just as much of a statement. These items are crisp, cool whites to open up the season right.”
The Black Aiden Ruffle Sleeve Dress and the Black and Ivory Chiffon Melinda Short Dress are simple yet eclectic in nature.
“What can I say? Sometimes I do say 'never,' but only a short-sighted person wouldn’t be flexible enough to change their mind," Ruti says. "Who would have believed that I’d design a style with ruffles? Yet, like most things, in the right context, it can be just perfect! So the question is no longer 'what' but 'how.' These are my newest additions—super feminine and so very cool."
Animal print, zebra in particular, is one of the biggest trends of the season. But at Ruti, there is a standard set to take trends and make them distinctively Ruti. The Animal Silk Chiffon Lin Tunic paired with the Animal Silk Chiffon Ariel Pleated Skirt is light, airy and unique.
"We took the traditional zebra print and deconstructed it to be more abstract on a very lightweight silk blend fabric for an effortless fit. We are in love with this custom fabric for fall because it’s still on-trend but entirely one of a kind. It’s darker, which works great for winter without being too heavy or serious. The print combined with this fabric works perfectly for early fall when it’s still warm, especially in Scottsdale. For chilly months, layer over tights or wear with a cozy sweater."
The Dirty Rose Silk Freya Tie Sleeve Blouse is a slinky, magic top. Its material drapes beautifully over the body while its drawstring sleeves add a flattering detail. This pairs well for fall with the Stone Quartz Wide Leg Pants. This neutral pant will carry your fall and winter wardrobe into sunnier days with ease. The Black Knit Chelsea Wrap Cardigan is a fall essential to style over this outfit. With its draped layer, it will add a figure-flattering touch. Its knit and see-through fabric make it a perfect cardigan for warm fall days in Arizona.