When Sarah Benken moved to Arizona without a network, she didn’t expect to spark a nationwide movement. What began as a personal sabbatical became The KNOW Women—a multi-city platform connecting purpose-driven women across industries.
Now, with the launch of KNOW Phoenix Volume 8, Sarah reflects on the power of connection, the lessons behind bold growth, and what it truly means to be KNOW-worthy.
What moment sparked the idea that led to The KNOW Women?
I felt stuck. I had built a successful business but found myself in a rut—bored, unfulfilled, and craving something different. I took a yearlong sabbatical to serve the community and figure things out. That time changed everything.
How did you turn isolation into a thriving platform for women after moving to Arizona?
I was lonely at first. I had my husband and kids, but no friends, no tribe. So I threw myself into everything—tech meetups, nonprofit committees, women’s groups, garden clubs—you name it. I said yes to every room until I found my people.
Do you remember the moment you realized KNOW was becoming a movement?
Absolutely. Volume 1 of KNOW Phoenix changed everything. After interviewing 60+ women, I kept hearing the same struggles—lack of time, connection, and visibility. After launch, the response was overwhelming. That’s when I knew we were onto something.
What’s a standout KNOW moment that reminds you why this work matters?
There are so many! Women have found best friends, investors, and business partners. One of my favorite moments is always our annual Summit, where the biggest connections happen.
What’s been your biggest entrepreneurial lesson?
I moved too fast. We launched in new markets without fully vetting sustainability. When COVID hit, I had to step back and centralize operations. It taught me to trust my intuition and grow with intention—not just excitement.
What did you learn about yourself, and how did it shape your leadership?
2020 was the hardest year of my career. We were navigating a pandemic... and I lost my dad. I learned that leadership requires showing up, even when it’s hard. I stepped out from behind the scenes and led with values, empathy, and conviction.
What did the early KNOW grind look like?
I juggled another national business while managing KNOW on an Excel sheet—lots of calls, research, and vision. It was simple but purposeful. Things took off after our first book launch and we expanded to multiple markets.
Who was the first woman who truly lifted you?
My mom told me I could do anything, saw me through every mistake, and showed me the meaning of unconditional support. I get my fire from her.
If you could speak to your younger self, what would you tell her?
“Don’t worry—it all works out. You’ll get the guy, the success, and your own version of the white picket fence. But keep grinding like there’s no time like today.”
What makes someone KNOW-worthy?
KNOW-worthy women are driven, authentic, and committed to doing good. It’s not just about success—it’s about impact, intention, and a heart for community.
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