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Same Roots, Entirely New Graeber Experience

New space, same heart, six decades serving the Boise community

Article by Article Presented by Graeber & Company

Photography by Photography Presented by Graeber & Company

Originally published in Boise Lifestyle

If you've lived in Boise for any length of time, chances are you know someone who's had their hair done at Graeber & Company. Since 1965, they've cared for this community, and nearly 61 years later, it's time for a proper reintroduction. While their roots run deep, almost everything about Graeber has grown.

A New Home in Downtown Boise

The salon and facial bar now live at 420 W. Main Street, on the corner of Main and 5th, in a space designed to feel the way they believe beauty should: warm, intentional, unhurried. Wide hallways, high ceilings, natural light, and custom styling stations were built with both artist and guest in mind. At the center sits a color lab in full view. Guests often say they exhale the moment they arrive. That's the point.

A Year of Accolades

Graeber & Company was named 2025 Salon of the Year and counted among the country's top 200 salons for the sixth consecutive year by Salon Today. Their leadership team has been honored as Boise's Women of the Year and recognized among Boise's Top Companies to Work For two years running. When you take extraordinary care of a team, that team takes extraordinary care of the community.

Hair, Skin, and Everything In Between

Many longtime Boiseans know Graeber for expert color, precision cuts, hair extensions, and barbering. Their facial bar has quietly become one of downtown's best-kept secrets, offering customized facials, HydraFacials, microneedling, and advanced skincare treatments. HydraScalp joins the menu this fall. Sustainability runs through it all, from color-measuring technology to cruelty-free products on every shelf.

Boise has changed since 1965. Graeber has grown right alongside it. Consider this your invitation.

Visit Graeber & Company at 420 W. Main Street, Suite 101A, or book at graeberandcompany.com.