When Sama Ali-Berchem took on marketing for her husband’s construction company in 2015, she had no idea it would lead to a successful and rewarding business of her own. Equipped with insights from a marketing mentor and a knack for getting results, she quickly realized the power of organic search. Before long, the phone of her husband’s company was ringing nonstop, and together, they saw an opportunity—why not take this expertise and build something bigger? That spark ignited Portkey SEO Solutions, a digital marketing agency dedicated to helping businesses stand out online.
In the early days, Sama noticed a common problem: many small businesses had websites and blogs, but their content wasn’t working for them. Most of it was generic, duplicated, or lacked strategy. She knew that to see lasting results, companies needed more than just a website—they needed an ongoing, thoughtful approach to search engine optimization (SEO).
Today, nine years later, Portkey SEO Solutions continues to prove that good content, paired with a long-term strategy, delivers powerful results. Sama’s first-ever client is still with her today, and that speaks volumes.
SEO is a Long Game—And Worth It
Many business owners want quick results, but SEO isn’t a one-and-done effort. It’s a steady investment with returns that grow over time. The first year may show moderate traction, but by year two, businesses start seeing stronger engagement. By year three, the return on investment is undeniable.
"If you give up after two months, you’re missing out on the real benefits," Sama explains. "SEO compounds over time, much like hiring a business coach. The commitment pays off."
That’s why Portkey helps clients build three- to five-year marketing strategies that align with their business growth goals. From solo entrepreneurs to mid-sized teams, Portkey supports many industries, including construction, eCommerce, dental clinics, medical practices, and restaurants. They’ve even helped professionals build online resumes that help them stand out in a crowded marketplace.
Helping Businesses Get Found
Portkey’s mission is simple: help clients look good and get found. This means creating high-quality content, optimizing websites, and continuously refining strategies to keep up with search trends.
"A strong digital presence isn’t optional anymore—it’s necessary for growth," Sama says. "We take that piece off their plate so they can focus on what they do best."
A Company Built on Talent and Respect
As a minority female business owner, Sama has built a company rooted in quality and inclusivity. Hiring at Portkey isn’t just about filling roles—it’s about finding people with potential, drive, and a willingness to learn.
"We want people who are passionate, open-minded, and bring fresh perspectives to the team. Skills can be taught, but mindset and respect for others are non-negotiable," she says. "We’ve built a team founded on collaboration, which makes Portkey successful."
Investing in Your Business’s Future
For new business owners, investing in marketing is a must. SEO is a powerful tool that helps businesses get noticed and stay competitive. Portkey SEO Solutions offers more than just a service—it offers a partnership, guiding businesses through sustainable growth with a strategy designed to keep them moving forward.
Sama’s path, from helping her husband’s construction company to leading a successful SEO agency, is proof that smart marketing choices lead to lasting results. For businesses ready to take that next step, investing in SEO isn’t just smart—it’s changing the game.