For more than 100 years, the Rotary Club of Greater Long Branch has lived its motto, “Service Above Self,” by creating programs that bring hope and joy to local families. One of its most cherished traditions, the Festival of Trees, has become a symbol of generosity, creativity and community connection in Long Branch.
The Festival of Trees is a beloved community event that draws families, businesses and organizations together in the spirit of giving. Each year, local sponsors purchase trees to decorate for the public to enjoy. The trees are displayed in the open area of the West End Arts Center in Long Branch, where visitors can stroll among the displays, take trolley rides with Santa and Mrs. Claus, play games to win prizes, meet festive characters like the Grinch and Frosty the Snowman, and enjoy nightly entertainment — all free to the public.
Behind the sparkle lies a deeper purpose: supporting families in need through the Jingle Bell Buddies program, providing donations to local food banks and contributing to global causes supported by Rotary International.
The Rotary Club of Greater Long Branch has long served as a cornerstone of volunteerism in the city. Its members — local residents and professionals — dedicate their time and talents to addressing needs close to home as well as abroad. The club also sponsors Interact Clubs at Long Branch High School and Shore Regional High School, giving students an opportunity to volunteer at the Festival of Trees and through Jingle Bell Buddies.
“The Festival of Trees is a wonderful example of what happens when a community comes together for a good cause,” says Rotary member Terry Janeczek, who chairs both holiday programs. “People love the holiday spirit, but they also love knowing they’re making a difference for local families.”
The Jingle Bell Buddies program selects at least a dozen families each year, learning about their needs and supporting them through the holidays with food, home essentials and gifts. Past items have included eyeglasses, mattresses, blankets, coats, work boots and small appliances. Each family is invited to a luncheon hosted by the Rotary Club, where they meet Santa and receive their wrapped gifts — ready to go under the tree.
Rotary’s presence in Long Branch feels local, intentional and caring. From cleaning up debris along the oceanfront to participating in the Gift of Life program and responding to disasters both national and international, the club weaves generosity throughout the year — anchored by the joy and connection that define the holiday season.
This year’s Festival of Trees will be open Dec. 12–14 and Dec. 19–21 from 5 to 8 p.m. nightly at the West End Arts Center.
“We are proud of what this event represents,” Janeczek says. “It’s about love, service and the joy of giving back. That’s what Rotary is all about.”
For more information, visit portal.clubrunner.ca/5033.
“It’s about love, service and the joy of giving back. That’s what Rotary is all about.” - Terry Janeczek