The Palm Beaches are bursting with entrepreneurial spirit—and so much of it comes from women. From boutique owners and restaurateurs to wellness experts and creatives, these women are redefining what it means to lead with heart, hustle, and a strong sense of place. They’ve also given us an inside look at why Palm Beach is the place they live, work, and thrive—serving as your guide to the people, places, and local gems they love most.
1. The Design Duo
Annie Carden & Mirella Tassiopoulos bring together years of experience in cabinetry, renovation, and interior design through their firm, Carden & Mirella Design. Annie, inspired by the energy and opportunities in the Palm Beaches, combines timeless elegance with client-centered design. Mirella began her career in New York City and has a passion for transforming homes with function and beauty. Known for their meticulous attention to detail, the duo collaborates with top-tier professionals to create inspired spaces. Their designs blend luxury with livability, reflecting the sophistication of their surroundings.
“Palm Beach fills my life with beauty and friendship.” - Annie
“For some reason the light here makes my diamonds sparkle more!” - Mirella
2. The Age Defier
A Rutgers graduate and board-certified internist, Dr. Faryal Farooqi founded the Stay Young Health and Wellness Institute in West Palm Beach to merge modern medicine with holistic care. Inspired by her twin brothers with special needs, she pursued a career of compassionate healing and aesthetics. With fellowships in anti-aging and regenerative medicine, she brings deep knowledge and personalized treatment plans to her thriving practice. A firm believer in empowering patients through functional and aesthetic care, Dr. Farooqi creates life-changing wellness experiences.
“I love the strong sense of community here, the amazing food scene—especially Harry’s in CityPlace—and the support for health and wellness in Palm Beach.”
3. The Bloom Stylist
Armine Mnatsakanian leads Belden’s Florist with passion, precision, and creative energy. Her floral designs are known for their elegance and thoughtfulness, and she personally oversees each arrangement. Armine and her team bring client visions to life, whether it’s a wedding, corporate event, or personal celebration. Her love of beauty and commitment to client satisfaction have earned her a loyal following. She believes that flowers are an emotional language, and takes joy in adding color and meaning to life’s moments.
“I love the peaceful mornings, ocean breeze, and close-knit community here. Every day feels special, from sipping coffee to arranging flowers that brighten someone’s world.”
4. The Experience Elevator
Originally from Northern Virginia, Sarah Smalley began planning events as a teenager with her mother—now her business partner. With experience on Wall Street and in luxury event management, Sarah excels in designing bespoke, elevated occasions for Palm Beach’s most discerning clientele. Her strengths lie in logistics, vendor coordination, and creating truly personalized experiences. She thrives under pressure and loves turning visions into unforgettable memories. When not planning events, she enjoys downtime in Palm Beach with her husband and family.
“Palm Beach is that perfect blend of small-town charm and city sparkle. We feel like family here—restaurants remember your name, and even your surprise party becomes a community affair!”
5. The Staircase Sculptor
Yasmine Mirova moved to Florida in 2004, drawn by the opportunity to build a small business. In 2013, she and her team launched Real Royal Stairs, specializing in high-end staircase design and renovation. Their craftsmanship and attention to detail have earned them praise across the region. Yasmine is passionate about the transformation of space and the satisfaction of seeing each project completed beautifully.
“We love the Palm Beaches for its seaside charm, diverse culture, weather, and security. From dining at Palm Beach Grill to morning pastries at St. Ambroeus, there’s something special in every town.”
6. The Money Mentor
A proud first-generation American with Jamaican roots, Claudia Box has lived in Florida for 18 years. Married with two children and a mini golden doodle, she became licensed in financial services in 2021 and now holds licenses in seven states. Having faced the loss of her father at a young age, Claudia found purpose in helping families secure their financial futures. She’s passionate about education, empowerment, and providing peace of mind.
"Whether it’s family outings or quiet moments alone, Palm Beach a charming, peaceful place that always lifts my spirit.”
7. The Senior Advocate
Carrie Rubin founded Perfect Advocate after years working with veterans and hospice patients. A fierce advocate for seniors, she leads a team that offers around-the-clock support—from emergency hospital visits to crafting personalized life experiences for those with dementia. Her company goes beyond typical caregiving, encouraging clients to maintain friendships, hobbies, and dignity. Carrie is known for her creativity, compassion, and commitment. A proud wife, mother, and grandmother, she brings her full heart to her work every day.
“I love the sunrises, the banyan trees, the birds, and the warmth of this community. The Palm Beaches remind me daily why I do what I do.”
8. The Smile Architect
Dr. Ilona Fotek is a renowned leader in aesthetic and biological dentistry. Originally from Poland, she earned her dental doctorate in Krakow and pursued advanced training at the University of Michigan. Now based in Jupiter, her integrative dental practice fuses cosmetic excellence with holistic health. She’s also a naturopathic doctor and frequent lecturer. Alongside her periodontist husband, she helps patients restore health and confidence through biocompatible care. Dr. Fotek’s patients span the globe—and her passion for healing and art shines through every smile.
“The Palm Beaches feel like elegance and ease. I love beach walks near my home, green juice at Sant Ambroeus, and relaxing at The Breakers with my family.”
9. The Renewal Coach
Krista Frantz is a certified Emotional Health Coach who helps women break free from self-doubt, perfectionism, and emotional pain. Through faith-based coaching and guided reflection, she empowers clients to heal past wounds, overcome limiting patterns, and live with purpose. With compassion, spiritual insight, and practical tools, Krista believes it’s never too late to rewrite your story.
“The community here is nurturing, creative, and filled with hidden gems.”
10. The Glow-up Guide
Meghan Ross is a U.S. Army veteran, esthetician, and registered nurse with a passion for science-based skincare. She launched Panthera Palm Beach in 2019 to provide lash artistry and medical-grade aesthetics in a luxury setting. Currently pursuing her nurse practitioner degree, Meghan continues to expand her offerings and expertise. Her commitment to excellence, education, and empowering others has made Panthera a go-to beauty destination.
“From snorkeling at Peanut Island to horse shows in Wellington, Palm Beach offers the best of both worlds. I love creating beauty in a place this naturally beautiful.”
11. The Revivalist
Liliana Batista, known as “Lili,” discovered her passion after losing everything in the 2008 financial crash. Inspired by a book about a couple’s adventures in Palm Beach, she moved to the island, found a tiny rental, and later launched The Painted Ox near Antique Row. Her boutique showcases cheerful, colorful furnishings that reflect her resilience and creativity. Lili’s story is one of reinvention and hope—proof that it’s never too late to start over. Now more than a decade later, she continues to curate joyful pieces that make spaces come alive.
“Palm Beach gives me energy and inspiration—it’s elegance with a smile.”
12. The Crown Creator
Kai Lassen grew up in Jupiter, Florida, and began modeling at age six. After two decades in the fashion industry, she founded her namesake custom hat brand in Palm Beach. Her pieces—ranging from fur felt to straw and trucker styles—are handcrafted and personalized to reflect each client’s individuality. Private appointments in her Palm Beach showroom provide a boutique, high-touch experience. Kai’s hats are worn by tastemakers and locals alike, reflecting the laid-back glamor of coastal living.
“It’s a community of support and style—I love every part of it.”
13. The Culinary Artist
Chef Jennifer Parker is a culinary artist known for her elegant and elevated approach to catering. Inspired by the beauty of Palm Beach, she blends vibrant flavors with visual artistry to create memorable dining experiences. With a love for local history and design, Jennifer draws creative energy from the town’s architecture, gardens, and cultural heritage. Her catering business is built on tradition, quality, and a modern sense of style—perfect for Palm Beach’s discerning clientele.
“Palm Beach is a feast for the senses—from the Mediterranean-style estates to the rich history and the ocean views. It inspires every dish I create.”
14. The Kitchen Curator
Jamie Janson, founder of Curated Kitchen Co., is a West Palm Beach kitchen designer known for blending antique charm with modern function. With 15 years of experience from Stuart to Fort Lauderdale, she sources unique pieces to craft personalized, elevated spaces. When she’s not designing, Jamie finds inspiration on her farm—or traveling the world treasure hunting.
“I love The Colony Hotel’s Living Room Series in Palm Beach! Great cocktails, design tips, and time with other creatives—it’s a Wednesday tradition I look forward to every week.”
15. The Staymaker
Kelly Kirkpatrick grew up riding her bike all over the north end of Palm Beach—an experience she now treasures even more as she raises her own children in West Palm. She founded Hotel Home Stays to curate luxury vacation experiences with a personal touch, blending local knowledge with a love for hospitality. Kelly is known for her warm demeanor, thoughtful recommendations, and attention to detail. Whether she’s recommending the perfect beach for a family or a hidden local restaurant, Kelly delights in showcasing the best of Palm Beach to visitors and locals alike.
“It’s timeless, welcoming, and still feels like home—even as the town evolves.”
16. The Modern Heirloomist
Originally from the Chicago area, Mackenzie Greene has always had an eye for beauty and design. She earned a Bachelor of Arts from Central Saint Martins in London and studied at the Gemological Institute of America (GIA). After a stint in the magazine industry, she followed her passion for jewelry and launched A’list Jewelry. Her pieces combine craftsmanship, boldness, and personal expression. Mackenzie’s storefront on Clematis Street has become a destination for those seeking custom, stylish jewelry.
“The sunshine and creativity here fuel every design I create.”
17. The WELLth Builder
Erin Murphy is a former competitive athlete turned nutritionist, wellness coach, and founder of WELLTHY. Holding degrees in Exercise Science and Nutrition & Human Performance, she’s created programs that empower clients to build healthy habits tailored to their lifestyle. Erin’s coaching is practical, flexible, and focused on long-term wellness. Her brand includes products, resources, and guidance for all life stages.
“The active, outdoorsy spirit here keeps me moving and grounded.”
18. The Game Changer
Marie Birdie is a female-owned golf activewear brand designed for tween and teen girls. Founded by Rebekah Alfond—a passionate golfer and mom to twin daughters—Marie Birdie creates stylish, functional pieces that inspire confidence on and off the course. Rebekah’s mission is to empower young girls through movement, sport, and self-expression while growing the game of golf for women of all ages.
"Palm Beach reflects everything Marie Birdie stands for—fun, energy, and an active lifestyle that inspires the next generation."