Shine Cosmetics isn’t about covering flaws—it’s about helping women recognize the beauty they already possess. Begun by Founder and Co-Owner Chandler Taylor alongside Darcey Wilde, CEO and co-owner; and Erin Richardson, co-owner; the Utah-based company was named and created to help customers build confidence, inside and out.
“We are the beauty brand that believes confidence is the most powerful beauty product you can wear,” Wilde explains. “The right products help women feel authentically themselves, allowing their personality, joy, and confidence to be what people notice first.”
For anyone trying Shine Cosmetics for the first time, Wilde hopes, “they discover that they’re more beautiful than they’ve been giving themselves credit for.”
That philosophy is reflected in every product. “If Shine plays a small part in helping women see their own beauty and value,” Wilde says, “then we’ve accomplished what matters most.”
3 Products for Fall
BB CREAM
As the weather cools, your skin needs more hydration and less heavy makeup. BB Cream delivers lightweight, protective coverage with nourishing moisture for a healthy, radiant complexion all fall long.
ROMANTIC BLUSH SHADES
Blush remains the easiest way to brighten your complexion and create a healthy, natural glow this fall. The season’s must-have shades are soft berry, dusty rose, and mauves. Try the Blush Stick in the shade Independent.
HYBRID LIP TREATMENTS
Consumers are seeking products that also repair, plump, protect, and hydrate over traditional lipsticks. Powered by clinically backed ingredients including peptides, the LipMelt doesn’t just enhance your lips instantly, it helps improve them over time.