Launched in 2013 after the birth of her first child, BURU was born out of a deeply personal frustration: the lack of clothing that felt both functional and fashion-forward for women navigating the early, demanding years of motherhood. Morgan Hutchinson, drawing from her background as a stylist and lingerie designer, envisioned garments that could move seamlessly through a woman’s day—from school drop-off to dinner out—without sacrificing ease, washability, or a sense of individuality. The brand’s ethos, often described as “Mom. Life. Styled.,” reflects this balance, offering pieces that are equal parts playful and practical, with signature details like bold prints, feminine silhouettes, and—perhaps most beloved—well-placed pockets.
"After four years of living in Beijing, I came back as a new mom in my thirties. My life and style evolved quickly, as she struggled to find quality pieces that hit all the marks—beautiful, versatile and timeless with a twist. And so, BURU was born," Morgan smiles.
"Fashion has been a huge part of my life since I was a child." She continues, "Pairing outfits and shopping vintage started early for me, and the desire for unique personal style is a constant. I want BURU to provide that for all our customers in a way that accommodates every phase of their lives."
When asked about her biggest challenges as an entrepreneur, Morgan replies, "Ha ha. How much time do you have? Name it and we’ve dealt with it. Balancing marriage and motherhood with 3 children. Seeking capital for growth. People not taking me seriously. People addressing my husband over me. The pressure of being a female breadwinner. And in general, the self-doubt that often comes with being a woman are all challenges I've dealt with in my career."
Morgan moved to LA to build a factory for BURU 9 years ago. "I’m so proud to say that we now have a team of over 40 full-time production members. The ability to create with our pattern and sample makers in-person and in real time is such a luxury for the business. We are able to keep the vision while also scaling responsibly." She continues, "Of course we also have wonderful overseas partners as well to fill in the gaps of what we cannot create in the USA, but our domestic production allows more seamless work regarding all our styles. It allows the vision to remain intact across all channels."
She is a constant encourager for women embracing their own style. "I’m always telling our customers to “play in their closets”. Have fun - fashion shouldn’t be serious. It should bring joy. I hope that Buru brings joy and confidence to our customers every moment they wear it."
Her biggest mentors are the women in her family. "Hands-down the women in my life have taught me the most - my mother, my grandmothers, my great-grandmothers."
When it comes to family time, Morgan's favorite thing to do with her family is travel. "Travel is our family’s love language. We love experiencing new places and new cultures together." She adds, "I’m also infinitely inspired by the fashion, the food and the architecture of foreign countries."
BURU continues to hit milestone after milestone, now with retail stores in Charleston, NYC, and Palm Beach. Morgan also hosts first customer driven trips to LA. "Last fall over 60 women traveled to Los Angeles for dinner at our home, it was a dream." And the way her family has been a part of experiencing her dream become a reality has been beyond impactful. "Honestly seeing our children run around our factory in LA or exploring Peru, India and China on sourcing trips moves me deeply and still makes me tear up."
"I believe clothing is wearable art—a medium that allows us to show people who we are without saying a word. This has been my mission in fashion," she says profoundly.
Aside from creating a beautiful clothing line, Morgan hopes to build a legacy of transparency for mental health and has been a vocal advocate for those dealing with bipolar disorder. "From the start, I’ve spoken openly about my bipolar diagnosis. It’s so important to me to help end the stigma and help others deal with their challenges. It is more than necessary to talk about mental health, to share stories of those struggles. People need to know they are not alone as they navigate through the hard times in life." She adds, "And why not do that while wearing something fabulous."
Rapid Fire Questions:
Favorite tool?
Sketchbook
Favorite fabric?
Jacquard.
Favorite color?
Chartreuse
Sneakers or heels?
Heels
Dress or casual wear?
The Mod Dress
Favorite era of inspiration?
1960’s NYC
Motto?
Runway for the everyday!
I believe clothing is wearable art—a medium that allows us to show people who we are without saying a word.