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Featured Article

Sidelines Custom Floral

Brings A Fresh Take on Fall

As the leaves change and the air turns crisp, fall brings plenty of reasons to refresh our homes. At Sidelines Custom Floral in Martin City, that seasonal inspiration comes to life in arrangements that embrace rich colors and unexpected textures.

With more than 40 years in the floral business, Sidelines knows a thing or two about making flowers special. And while autumn is a favorite season for floral design, the team is giving traditional fall arrangements a fresh twist.

“People are moving toward a more natural, organic look rather than the traditional ‘fall arrangement,’” says Sidelines founder, Karyn Brooke, AIFD CFD. “We’re still seeing those beautiful autumn colors, but they’re more nuanced—rust, terracotta, burgundy, muted gold, warm neutrals and interesting greens.”

The secret to this year's seasonal look is all in the details. Branches, berries, grasses and unusual foliage add depth and personality, creating arrangements that feel inspired by nature rather than overly polished or predictable.

“Fall gives us such an incredible palette to work with,” Brooke says. “The colors become richer, the textures become more interesting, and we can bring in so many natural elements.”

That natural approach is especially fitting for Thanksgiving, when flowers can make a beautiful addition to the holiday table. For its featured Thanksgiving centerpiece, Sidelines is embracing the season with a loose, organic design that feels festive without being too overdone.

“First and foremost, it needs to work on the table. You should be able to see the person sitting across from you!” Brooke says.

Rather than overwhelming the table, the ideal arrangement complements the food, candles and place settings. Taper candles have also become especially popular, adding warmth and elegance alongside the flowers. Sidelines achieves balance by combining seasonal flowers and natural materials in a way that feels abundant yet relaxed. Unexpected details, such as an interesting branch or an unusual flower, give the arrangement its own personality.

Of course, beautiful flowers aren't reserved for holidays and special occasions. Sidelines offers plenty of ways to enjoy them throughout the year, from ready-to-go bouquets and custom arrangements to flower clubs and memberships.

“We love the idea that flowers don’t always have to be saved for a special occasion,” Brooke says. “Sometimes you want to send an incredible custom arrangement, and sometimes you just want to grab a beautiful bouquet on your way home and put it on your kitchen counter.”

For those looking to make fresh flowers part of their everyday routine, the shop's flower clubs and memberships offer an easy way to bring home something beautiful on a regular basis.

And there's no need to wait for a special delivery to brighten up a room. Brooke encourages people to experiment with flowers at home, even if that simply means placing a few favorite stems in a small vase.

“You don’t need a huge arrangement in every room,” she says. “A few beautiful stems in a small vase by the kitchen sink, flowers on your nightstand or something fresh on the coffee table can completely change how a room feels.”

Whether it's a thoughtfully designed centerpiece, a spontaneous bouquet or a simple arrangement to enjoy at home, flowers have a way of making everyday moments feel a little more special.

After four decades in the business, that's still what inspires the team at Sidelines.

“Ultimately, we want our flowers to make people happy and to make whatever moment they’re part of a little more memorable,” Brooke says.

Ready to discover what Sidelines has to offer? Whether you’re treating yourself or searching for the perfect hostess gift, stop by the Martin City shop or order online for delivery and find something sure to brighten the season!

We love the idea that flowers don’t always have to be saved for a special occasion,”

“Fall gives us such an incredible palette to work with,” Brooke says. “The colors become richer, the textures become more interesting, and we can bring in so many natural elements.”