Three men. Three styles. One shared philosophy: the details matter.
In Greeley, style isn’t about keeping up—it’s about staying grounded. It shows up in the quiet confidence of a well-worn belt, a thoughtfully chosen tee, or the weight of a timepiece that’s built to last. Whether it's the signature watches from Weiss Jewelers or the everyday grit of Greeley Hat Works accessories, these pieces aren’t just about fashion—they’re about identity.
At Weiss Jewelers, that identity is forged in time. Their signature line of men’s watches began in the 1950s at the request of local farmers who needed a rugged, dependable timepiece. Decades later, that purpose still shapes the design—only now, the line ranges from refined dress watches to sport models, all created with daily wear in mind. Crafted with Swiss movement, American-made cases, and protected by sapphire crystal, each watch is built to stand the test of time. And with custom dial personalization available, they’re made to mean something more.
“We want a man to feel confident and connected to his style,” says Alex Rettmer, co-owner of Weiss Jewelers. “These watches are solid, reliable, and designed with care—they reflect something personal.”
Just as a watch marks time, a belt or tee can tell a story. While Greeley Hat Works is known for its custom headwear, their curated accessories bring that same spirit to every piece on the shelf. Belts and wallets are sourced from craftsmen who share their high standards. But the tees and caps? That’s where the brand gets playful. With original designs and sayings like “HATitude” and “HATisfaction,” the shop offers more than apparel—it gives customers a way to wear their personality.
“We started creating pieces our customers could connect with,” says Owner Trent Johnson. “It’s more than just gear—it’s a way for people to feel like they’re part of something.”
These aren’t just stylish men—they’re highly visible ones. Alex, Trent, and Chad Sanger, founder and owner of Turnkey Cattle Company and Turnkey Builders, are deeply involved in the Greeley community. Their names are known, their faces familiar, and their personal style reflects the same authenticity they bring to their work.
That sense of connection is reflected in the style of each. Alex keeps it clean: black tee, jeans, boots, and always a watch. Trent leads with feel, choosing what makes sense for the day ahead and letting comfort guide the rest. For Chad, style is steady. The same boots carry him from one job to the next, whether he’s on a site, at home, or helping a friend. His wardrobe doesn’t shift—because it doesn’t have to.
Each man brings a different tone to the table, but together they reflect a kind of Greeley style that’s consistent, intentional, and unmistakably personal. It’s not about polished looks or trends—it’s about wearing pieces that work as hard as they do. Pieces that belong, because they’ve been earned.
In the end, style isn’t loud. It doesn’t have to announce itself. It just has to fit—your day, your rhythm, your life.
“A watch should do more than tell time—it should tell people who you are without saying a word.” – Alex Rettmer, co-owner of Weiss Jewelers