Dry January marks a growing shift toward mindful drinking, and Las Vegas is embracing this movement with Sin City Saints, the city’s first dedicated adult nonalcoholic beverage shop. Founded by Eryn Korby, aka “Korby,” Sin City Saints delivers a boutique experience where locals can discover premium zero-proof spirits, wines, and brews. Each offering is thoughtfully curated to redefine mindful drinking in a city celebrated for its nightlife.
With more than 20 years as a bartender, Korby’s personal journey of embracing zero-proof options inspired Sin City Saints. “We finally have the technology to recreate a true cocktail experience without alcohol,” she says. Sin City Saints is not about mocktails but about elevated, intentional drinks that can hold their own on any cocktail menu. This approach fills a niche in Vegas, a city traditionally tied to hard partying but now increasingly embracing wellness and sophisticated alcohol-free options.
Sin City Saints goes beyond retail. It is backed by Saints Beverage Group, Nevada’s first zero-proof beverage consultancy and brokerage. Korby works with bars and restaurants to build mindful drinking programs, providing menu development, training, education, and premium brand placements. As zero-proof cocktails become an expected choice for many, venues that treat these drinks as serious cocktails—balanced, complex, and creative—are the ones setting themselves apart.
Among Korby’s favorite brands featured at Sin City Saints are Amethyst Zero Proof, with botanical profiles that mirror classic spirits, and Dromme Calm, an herbaceous spirit infused with adaptogens and nootropics perfect for wellness-minded consumers. Also popular is Plaid Circus, a tea-based spirit with layered, creative flavors, alongside Austrian dealcoholized wines from Zeronimo and Australian NON verjus-based wine alternative, crafted to pair beautifully with fine dining.
Korby herself has crafted signature zero-proof cocktails such as her Lavender Espresso Martini, which has developed a local following, and pre-batched cocktails that help bars smoothly launch zero-proof programs without needing to master new mixology skills from scratch. These innovations help venues meet growing demand and guest expectations for quality zero-proof offerings.
For those trying Dry January for the first time, Korby offers uplifting advice: “Start by exploring, not restricting. You don’t have to give up the ritual; upgrade it.” Whether unwinding after work, hosting friends, or attending a party, Sin City Saints helps people find the drink that fits them best, from easy spritzers to smoky, complex whiskey alternatives. The shop makes discovering alcohol-free options fun, creative, and judgment-free.
January also marks two years since Korby launched Sin City Saints—perfect timing to introduce her new House of Saints. This upcoming venture, launching early 2026, will offer a more design-driven, ultra-premium zero-proof experience for luxury markets in the Southwest and Mountain West, including Scottsdale, Aspen, and Park City. Sin City Saints will remain the core, public face of her mission to bring mindful drinking into everyday life for Las Vegas locals.
A standout featured cocktail is “Smoke & Zenfire,” which combines the tea-based Plaid Circus Kimono Dragon with lemon aperitif, smoky agave, blood orange syrup, and a hint of habanero tincture for a warming kick, topped with a splash of lemon seltzer. Another specialty, “Big Apple Spice,” provides a wintry take on a classic Manhattan, featuring zero-proof whiskey alternatives, herbal amaro, bitters, and apple spice syrup rimmed with golden sugar and garnished with fresh apple slices.
The broader beverage industry reflects this shift, with national trends showing that nearly 40% of consumers now abstain from alcohol or reduce consumption, driven largely by Gen Z and millennials who prioritize health, wellness, and functionality. Functional drinks like adaptogen mocktails, enhanced hydration beverages, and nonalcoholic spirits are now essential menu items—not novelties. These offerings help Vegas bars and restaurants meet the demand for inclusion and wellness year-round.
Sin City Saints embodies a local response to these changing preferences, inviting Las Vegas residents to embrace mindful drinking as a choice of sophistication, health, and community. The shop turns sober December or Dry January into an opportunity for discovery, helping people craft intentional experiences without the alcohol but with all the flavor, ritual, and fun.
For those interested in embracing mindful drinking this year and beyond, Sin City Saints offers a welcoming gateway to a rich world of alcohol-free spirits, wines, and brews designed to enhance celebrations, social moments, and everyday life in Las Vegas. Visit the boutique in the Arts District or shop online to discover what the future of mindful drinking really tastes like.
We finally have the technology to recreate a true cocktail experience without alcohol.
Sin City Saints is not about mocktails but about elevated, intentional drinks that can hold their own on any cocktail menu, filling a niche in a city traditionally tied to hard partying.
Start by exploring, not restricting. You don’t have to give up the ritual; upgrade it...Mindful drinking offers elevated, intentional drinks with flavor and sophistication.