When Tara and Duane Godby set out to create Teakeasy Tea, their vision wasn’t just to sell tea — it was to create an experience. As a woman-owned, veteran-owned business, their mission combines luxury, community and a shared love for music, blending the richness of tea culture with a unique speakeasy twist.
Teakeasy Tea invites locals and visitors to explore the world of fine, full-leaf teas and enjoy an elevated, welcoming atmosphere one sip at a time.
Tara's journey into the world of tea began with a deep personal connection.
“I’ve always loved tea, and it reminds me of my mom, who had teapots all over the house,” Godby said.
Her initial inspiration, however, came from an encounter with a small tea lounge in Arizona, where tea was used not just for its flavor but for its healing properties. After years of talking about starting something similar, her husband, Duane, encouraged her to take the leap.
“He said, ‘You should just do it,’” she said. “And that’s how it all started.”
Teakeasy’s signature blend of music and luxury reflects the couple’s shared passion for both. Music is at the heart of their concept, which is no surprise given their lifelong connection.
“When we got married, our wedding was Earth, Wind & Fire themed. Music has always been central to us,” Godby shared.
This love for music informed their branding, as their teas are even named after famous songs. For instance, the “Georgia on My Mind” blend features a peachy flavor that they associate with the iconic Louis Armstrong tune.
Beyond the aesthetic and sensory experience, Teakeasy’s business model is deeply rooted in community. The Godbys are committed to giving back through charitable contributions and community engagement.
“We’ve done pop-up shops for organizations like the Junior League of Austin and donated teas to charity events,” she said.
The couple’s future plans include a brick-and-mortar tea lounge, which Tara describes as a “luxury experience without the million-dollar price tag.”
Teakeasy, expected to open this winter, will offer tea-infused cocktails, mocktails and live music in an elevated environment. Here, people can relax, connect and explore the world of tea.
“We want Teakeasy to be a place where you can slow down, sip by sip,” Godby explained. “It’s all about creating connections — whether it’s with friends, family or even strangers.”
In line with their commitment to building something enduring, she reflected on the journey of creating Teakeasy Tea.
“It’s been about more than just business. It’s about building a legacy, not just for ourselves but for our community.”
Whether through its carefully sourced teas from India, China and Sri Lanka or through the local support it gives back, Teakeasy is dedicated to making a difference.
To place an order, visit www.teakeasytea.com.
It’s been about more than just business. It’s about building a legacy, not just for ourselves but for our community.