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Life + Culture
Austin Through a Native Lens
Shelby Sorrel turns storytelling into strategy, helping Austin brands grow while staying true to her roots Article by Julie Royce | Photography by Grace Dupuy Long before she was documenting and sharing Austin-related content, Shelby Sorrel was growing up right here in the capital city. A born-and-raised Austinite, Sorrel has spent more than a decade documenting the city’s evolution through food, design, and culture. What began as a creative outlet for photography has grown into a full-scale...
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Arts + Culture
The Art of Instinctive Photography by Stacy Berg
Her bold, intuitive approach to capturing people, purpose, and the moments that matter most Article by Julie Royce | Photography by Stacy Berg Many of our most memorable covers share one thing in common: the instinctive, expressive lens of photographer Stacy Berg. Here, she shares more. Q. For readers discovering you for the first time, how would you describe the kind of photography you specialize in and what draws you to those subjects? A. I specialize in creativity more than anything...
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Style + Beauty
Designed for Women Who Play Life Differently
Daniella Rosa on founding AIEA Golf, embracing risk, and finding a home in Austin Article by Julie Royce | Photography by Provided “I wish I had bought that shirt,” Daniella Rosa says, laughing now, years later. “If it had been in my size, I would’ve bought ten.” The shirt in question — tie-dyed, mesh-sleeved, pulled from the little girls’ rack of a Colorado pro shop — was never hers. But the idea it sparked was. That instant became the beginning of AIEA Golf, a women’s golf apparel brand...
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Real Estate
A Second Career Built on Service
Realtor Barbara Shallue proves that reinvention later in life can lead to purpose and success Article by Julie Royce | Photography by Red Door Photography For Barbara Shallue , a successful real estate career wasn’t part of an early-life plan. Instead, it emerged after decades of work, raising children, and exploring different professional paths. Today, 13 years into her career as an Austin-area realtor with Keller Williams, Shallue has built a business steeped in service, patience, and...
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Message from the Publisher
Zack Fogelman
ATX City Lifestyle is a locally owned magazine that celebrates the people, businesses, and culture of Central and East Austin. We deliver monthly stories that highlight what makes this city special—from neighborhood gems and small businesses to community events and local legends. Our mission is to connect, support, and uplift Austin through authentic storytelling and meaningful partnerships.














