Sisters Roslyn Reeves and Stephanie Kennedy-Kinney have spent their careers serving people. Before opening their BeBalanced Natural Hormone Weight Loss center (bebalancedcenters.com/location/west-bloomfield), they worked in family-run organizations supporting adults with developmental disabilities.
“We grew up in that environment of serving people,” Kennedy-Kinney says. That service-first mindset now shapes their approach to sustainable weight loss and whole-person wellness.
BeBalanced is a non-medical, hormone-focused program that blends whole-foods nutrition, guided relaxation and one-on-one coaching. The sisters started seeing clients virtually long before they hung the “open” sign in West Bloomfield.
“The actual doors have been open for about a month,” Kennedy-Kinney says, “but we’ve been operating virtually for about a year now” — a necessity when coaching clients across Michigan. In-person sessions are encouraged, but virtual support keeps the program accessible statewide.
“I was drawn to BeBalanced when I realized that managing my weight was only part of my health goals as I aged,” Reeves says. “I also wanted to address hormonal balance and refused to accept that weight gain, hot flashes and insomnia were simply unavoidable aspects of getting older.”
Adds Kennedy-Kinney: “I had tried so many other weight loss programs but my hormones had never been addressed. I could lose a few pounds but was never successful in keeping it off and still suffered from symptoms from hormonal imbalance. With BeBalanced, I lost 38 pounds and have been successful in keeping the weight off.”
At the heart of their franchise is a structured journey that begins with an intensive 28-day phase and continues through 14 weeks of supported habit-building.
“Our method works with your body to balance your hormones naturally,” Reeves explains, “resulting in fast weight loss as well as improvements to your mood, sleep, energy and PMS and menopausal symptoms.”
There are no packaged meals or punishing workouts.
“We designed a simple-to-follow meal plan paired with our proprietary, all-natural supplementation, one-on-one support and relaxation tools to combat the upheaval that stress causes to your hormones,” she says.
Kennedy-Kinney breaks down the pillars: symptom-guided supplementation, a whole-foods plan that steers shoppers to the outer aisles and relaxation practices that help regulate stress.
“We are focusing on lowering your cortisol levels,” she says. During the first 28 days, clients eliminate common triggers, then reintroduce foods methodically to spot sensitivities — an approach that helped Kennedy-Kinney realize peanuts fueled inflammation for her. The results can be swift.
“In that 28 days, the average person has lost between 15 and 22 pounds,” she says.
Equally central is mindset. Every client identifies a personal “why” and practices daily gratitude.
“Our 14-week program encourages clients to write daily about what they are grateful for,” Reeves says. “The reflections don’t have to be significant or life-changing, just an acknowledgment.”
She treasures entries like, “I had a long talk with my sister, and we usually only text.” That mindfulness, Kennedy-Kinney adds, helps clients steer clear of emotional eating and back toward their goals.
Holiday-Ready Coaching
With November and beyond’s celebrations on deck, the sisters lean into planning over perfection. Their practical tips:
- Anchor with protein before a party. A mini meal at home curbs grazing.
- Pick your splurge, then make a plan for tomorrow. Enjoy the stuffing or the pie, then follow your day-after reset from the BeBalanced guide.
- Pack a swap. Keep fruit or a favorite compliant snack in your bag — one client traded her usual chips for fruit on the drive home and kept momentum.
- Sip smart. Coffee lovers get coaching on re-introducing creamers and sweeteners; holiday wine drinkers learn strategies (and, when appropriate, supportive supplements) to keep blood sugar steadier.
The sisters’ coaching is personal — weekly check-ins, food reviews and real-life troubleshooting for travel, work and family gatherings. BeBalanced also supports clients beyond weight loss with options like gut restoration and bone health protocols, plus maintenance through hormone-balancing creams and supplements.
For Reeves and Kennedy-Kinney, the payoff is watching confidence return.
“When you balance your hormones, effective and lasting change happens,” Reeves says. Kennedy-Kinney agrees, noting this is the first approach that’s felt truly sustainable: “All I’ve done is stayed in a continual mode of losing and sustaining, but now having a plan, I know what to do. I have the tools.”