For Aaron and Alyssa Hoffman, Snohomish offers the perfect blend of community and small-town charm, making it an ideal place to raise their three children, Ruby, Marigold, and Aksel. “Our whole life is here in Snohomish; we live, work, and play right here in the historic district,” shares Alyssa. “It's a great small-town community and I love that you don't feel like you get lost in the crowd. It's a face-to-face connection type community, which I think is really unique and special, especially in the day we live in today where everything is email and phone calls. I love that it is still a place of personal connections.”
In 2019, Alyssa opened Sprig Flower Company on First Street in downtown Snohomish. As the business grew, so did her interest in clean beauty and skincare products. Through her own personal health journey, Alyssa discovered the many benefits of using clean beauty and non-toxic skincare products. That research turned into a passion to share her knowledge with other women and in the fall of 2022, Alyssa launched Sprig Beauty Company, also located downtown. The boutique carries clean cosmetics, skincare, and haircare products as well as women’s clothing.
“I love helping women find what makes them feel beautiful, because we're not a copy and paste, one-size-fits-all makeup and clothing boutique,” she says. “Everybody has their own style and favorite feature, and I love helping women explore and find that in themselves.”
The boutique carries clean cosmetic lines such as RMS Beauty and Jane Iredale as well as skincare lines including Osea, Earth Harbor, and Coco Kind. “All of our brands are U.S.-based, which I love, and we try to source as much locally as we can. I'm also very careful and have a high standard about what we bring into the shop,” explains Alyssa. “Everything on our shelves is held to a high standard as far as quality of ingredients and brands that are transparent with their ingredients. Everything is phthalate-free, fragrance-free, and considered non-toxic across the board.”
The boutique’s clothing style leans towards clean and classic pieces with modern twists. Alyssa’s goal is to keep women on trend but still integrate timeless pieces into their wardrobes. “I love to focus on that feminine feel, with dresses and pieces that make women feel beautiful. I look for pieces that complement all body types and make women feel feminine, beautiful, and confident in their day-to-day life,” shares Alyssa. “For me, as a homeschool mom, I also want something I can wear at home that is comfortable and that I feel cute in, but I can also wear while playing with my kids on the floor.”
Sprig Beauty Company is more than simply a place to find clean products, it includes a strong educational component to help customers understand why the products are helpful and how to use them appropriately. “With our products, we really like to educate people on the why and how to utilize the products. We have a makeup artist on staff who helps customers, and we also offer color analysis to help people even further with understanding their style,” says Alyssa. “So we try to really round it out as a full experience as far as all the different needs when it comes to external appearance.” Alyssa is also excited about launching an esthetician room this fall, part of her commitment to expanding services to meet the needs of women of Snohomish.
Another way the Hoffmans serve the community is by partnering with local organizations to support and provide for teen moms. Biannually, the boutique donates items that help teen moms dress for success by outfitting them for jobs and job interviews.
For Alyssa, the boutique serves as an opportunity to support and encourage the women of Snohomish in both style and spirit. She says, “Sprig is genuinely about making women feel beautiful inside and out, giving them the confidence boost they need, and helping them realize that they don't have to look like everybody else, but instead they can be confident in who they are.”
Stop by Sprig Beauty Company, located at 1204 1st Street in historic Snohomish. For more information on products, visit www.sprigbeautyco.com and follow @springbeautyco on Instagram.
“I love to focus on that feminine feel, with dresses and pieces that make women feel beautiful. I look for pieces that complement all body types and make women feel feminine, beautiful, and confident in their day-to-day life." ~ Alyssa Hoffman