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Brittany Driscoll

Featured Article

Squeeze Brentwood Celebrates 1-Year Anniversary

Massages Plus So Many Extras Delight Guests Via Innovative Approach

Article by Julie Brown Patton

Photography by Provided By Squeeze

Originally published in Brentwood Lifestyle

Fans of Squeeze indicate it's a 'way better' massage experience.

“It’s hard to believe that our [Squeeze] Brentwood shop has been serving middle Tennessee for an entire year. The Brentwood team is definitely dedicated to Squeeze’s mission of offering a better massage experience," says Brittany Driscoll, the company's co-founder and CEO. "Kevin and his team have worked overtime to help people prioritize their physical and mental wellness over the past year."

Kevin Brothen is Squeeze Brentwood's operating partner. He explains the shop's uniqueness at 7011 Executive Center Drive within CityPark Brentwood background materials of the mixed-use community: “Not only is Squeeze providing a way better massage experience, but it's a way better franchising experience, making every step of the way a streamlined and seamless process. Squeeze is disrupting the massage industry and I’m honored to be a part of it at the forefront.”

The Brentwood location was the second in the country to open. "I know this first year is only the beginning for them," Brittany adds. 

The first Squeeze location launched during March 2019 in Studio City, California. 

The Brentwood Squeeze 2,500-square-foot location is across from Just Love Coffee and in between Juice Bar and Blaze Pizza. It has eight massage suites and offers customizable, quality-driven options, all included in the price of a massage. 

According to the company's website, the Squeeze revolutionary app-based booking platform allows guests to book, set personalized preferences, pay, tip, rate and review all at the touch of a button so they can "walk in and figuratively float out."

Massages are tailored to guests’ preferences, per the website, including pressure, music and lighting. Guests also have the ability to tap a “ready button” letting the therapist know to return in-room to begin the massage. Each massage appointment includes a choice of deep tissue, heat therapy, percussion therapy and aromatherapy at no additional charge.

There are two membership options from which to choose. The Mid-Squeeze includes one 50-minute massage each month for $95 and the Main Squeeze encompasses one 80-minute massage each month for $125. Both memberships allow clients to book additional massages at discounted member rates. 

Additionally, Squeeze team members have partnered with Canine Companions, a nonprofit organization dedicated to enhancing the lives of people with disabilities by providing expertly trained service dogs at no charge to the recipient. For every Squeeze membership sold, Brittany says the business is helping to provide a day of canine support to a person with a disability.

Prior to launching Squeeze, Brittany spent four years running marketing for Drybar where she helped take the company from $30 million to $100-plus million. She also opened more than 50 new shops and launched the Drybar product line internationally, as well as in Sephora, Ulta and Nordstrom.

Before Drybar, Brittany spent more than a decade in marketing and advertising at agencies, including Mistress (Mattel, The Coca-Cola Company, Hilton Worldwide), RAPP (Skype, Toyota) and experiential agency USMP (Home Depot). Brittany believes wholeheartedly in the power of a great experience.

As a female entrepreneur, cancer survivor and wellness advocate, Brittany has a strong passion for supporting other women in business, hence becoming a thought-leader in her community. She also co-founded and leads The Feel-Good Company, a service agency supporting a collective of wellness brands dedicated to bettering the mind, body and soul for good. In fact, she often speaks of her vision for "The Feel-Good Revolution."

With the holiday season underway, Squeeze gift cards can be applied toward gifting recipients a single massage or a monthly membership, or as Squeeze Bucks, which allow the giftor to choose a custom amount that’s good toward any service.

Squeeze Brentwood is open Mondays through Sundays from 8 a.m. to 10 p.m.


  • Brittany Driscoll