When selling a home in Nashville's competitive real estate market, staging can make all the difference. Liz Zipperer, Owner and Team Lead of Liz + Co, shares expert insights on creating a welcoming space that appeals to potential buyers.
Focus on Key Living Areas
"It is most important to highlight the central living areas: living room/den, kitchen and primary bedroom," Zipperer advises. Buyers often prioritize these spaces when envisioning their future home, making them essential focal points for staging.
Creating a Warm and Inviting Atmosphere
One of the simplest and most cost-effective ways to enhance a home's appeal is through lighting. "Opening the blinds and curtains for abundant sunlight is the most cost-effective," Zipperer suggests. "But if that isn't an option, I suggest adding warm light bulbs where possible." The right lighting can transform a space, making it feel more open and inviting.
The Role of Design Trends
While certain design trends may come and go, Zipperer emphasizes that the key to selling a home is ensuring it is well-maintained. "Just as homes have different styles, people have different preferences. It is most important for the home to be well maintained and cared for." She also notes that staging significantly impacts a home's time on the market. "Vacant homes can take twice as long and sell for less than unstaged homes."
Avoiding Common Mistakes
A common misstep sellers make is leaving personal items on display. Zipperer stresses the importance of a clean slate: "Buyers want to envision themselves in the home, so removing your family photos and personal knickknacks is important."
Maximizing Curb Appeal
Curb appeal plays a crucial role in attracting potential buyers. "It doesn't always have a direct impact on value, but it does get more people in the door and interested," Zipperer explains. Instead, she recommends investing in staging, noting that "approximately 75% of sellers experience a 5-15% return on investment when professionally staged, per the Real Estate Staging Association (RESA)."
Staging for Different Home Styles
Nashville's housing market features a mix of historic charm and modern new builds, which can influence staging decisions. "Choosing the right staging professionals can ensure your home's best features are on display," says Zipperer. "Contact me if you need a staging recommendation!" For sellers looking to make a lasting impression, thoughtful staging can mean the difference.
"Buyers want to envision themselves in the home, so removing your family photos and personal knickknacks is important."