This July, we’re celebrating exploration—not just of faraway places, but of the spaces we call home. For Danielle Hardy, founder of Scottsdale-based Urbanwalls, “exploring walls” means infusing everyday spaces with personality, meaning, and creative expression.
Here are 13 ways Danielle and Urbanwalls are helping people explore their spaces.
1. It Started in Her Garage
Urbanwalls began with a simple DIY project for her kids. Danielle, a graphic designer and young mom, created custom decals that felt personal and different. “Everything I saw in stores felt too permanent or too cheesy,” she says. “I wanted something that felt like us.”
2. Graphic Design Meets Real Life
With a background in design and print, Danielle brought technical fluency to the art of wall décor. “Understanding layout, composition, and material helped me scale ideas from a laptop to an actual wall.”
3. Your Walls Should Feel Like You
Danielle believes wall design isn’t just aesthetic—it’s emotional. “Walls should reflect what makes us feel joy, calm, and connection.”
4. Urbanwalls Designs from the Inside Out
“We build each collection around how it should make someone feel, not what’s currently trending,” she says. “It’s about emotion, not ego.”
5. 2025 Wall Trends Worth Noting:
- Faux textures like clay, limewash, and linen
- Oversized, abstract florals
- Scalloped borders/framing details
- Earth-toned, muted color palettes
- Expansive landscape murals/natural themes
- Playful shapes/asymmetrical placements
- Warm whites paired with muddy greens and terracotta tones
- Sophisticated nursery designs with vintage flair
6. Peel-and-Stick = Creative Freedom
“Try it in a powder room. Around a doorframe. On a single wall. You can be bold without commitment. That’s the beauty of peel-and-stick—it encourages experimentation.”
7. Custom Projects Bring the Vision to Life
One standout example: The Hive Fit Club in Scottsdale, where Danielle and her team created a custom mural concept for the entire 27,000-square-foot space. “They wanted a lush, modern jungle. It became a living part of their brand.”
8. Texture Is Everything
Texture is emerging as a key element in 2025 design. “It’s less about color, more about feel. Even with smooth surfaces, visual texture can create warmth and subtle drama.”
9. Not Wallpaper—Wall Storytelling
Urbanwalls is designed with intent. “These aren’t just patterns—they’re little windows into personality. They’re not generic backdrops; they’re part of your home’s character.”
10. Her Favorite Project? Her Daughter’s Room
“She asked for ‘all the animals,’ so we created this quirky wallpaper of framed animal portraits. It makes her light up every time she walks in.”
11. Advice for the Bold (and the Hesitant)
If you're nervous, start small. “A hallway, a ceiling, even a closet door. The best design moments come from unexpected places."
12. Why Urbanwalls Isn’t Your Typical Wallpaper Brand
From thoughtful sourcing to customer-first flexibility, Urbanwalls does things differently. “We’re not here to mass-produce. We’re here to help people create artful, lasting impressions—with no damage, no stress, and no design regret.”
13. The People Behind the Designs Matter
Customization isn’t just a service—it’s a conversation. “I talk to moms decorating nurseries, business owners refreshing lobbies. We tailor our process to real people with real visions.”
Looking ahead, Danielle sees more demand for tactile design, sustainability, and custom storytelling.
uwdecals.com
“We live with our walls every day. Why shouldn’t they reflect what makes us feel joy, calm, or connection?”