Yorba Linda and Anaheim Hills are home to many long-standing residents and business owners who contribute to the city’s style culture. This month we are shining the local limelight onto Jeanne Brown, a long time resident of Yorba Linda and owner of Tanya B. Boutique in the Yorba Station Plaza centered between Polly's Pies and Mimi's Cafe.
Jeanne Brown is a lifelong Orange County native who has loved fashion as long as she can remember. The boutique first opened its doors in 2006 where Jeanne was a loyal customer before taking ownership in 2016. The boutique has since expanded with more clothing lines and a full range of beautiful, quality, on-trend clothing, shoes, jewelry, and accessories at every price point from casual outfits to lounge around in, the perfect dress, or a unique gift. Jeanne's goals are to provide women with a full range of beautiful fashion, plenty of parking, and be spared from having to go to the mall.
Shoppers can take advantage of their loyalty program where you earn points for shopping, which gives you a discount on a future purchase. Shoppers will also find great convenience in their online store. New arrivals show up at the boutique daily. Jeanne strives to curate styles that are one-of-a-kind, and most styles have only up to six pieces available for sale. As they say: when they’re gone, they’re gone. Jeanne says this is to ensure that everything purchased at Tanya B Boutique is fresh, unique, and special for the discerning customer. Even a regular shopper will always discover something new in the store.
The spirit of Tanya B Boutique is to shop locally. Their best strategy is engaging with customers through social media by increasing their online presence to over 3,000 Instagram followers. Jeanne and her sales team post photos and video, sometimes several times daily, to announce new merchandise arrivals and put on regular fashion shows via Instagram Live. They post new arrivals on Instagram and Facebook and even host live sales on Instagram Live with a 20% discount to customers who watch the show and are among the first to comment. To check out this modern approach to buying online, simply follow @tanyab_fashion. When you log onto the Instagram app, you’ll be notified when they go live.
In this era, shopping has never been more personalized, and Jeanne took advantage of the spring slow-down to repaint and reorganize, so it looks new and fresh. As one of the finest gift destinations in town, they offer private shopping appointments, served with champagne for singles or couples who want a treat, and the elegant gift-wrapping cannot be surpassed. They offer the most variety of exclusive specialty brands that can only be found in boutiques such as Lavender Brown, and the tropical influenced Khush designer merchandise made in Bali. They carry the largest selection of candles in town, special occasion cards, gift cards, beach towels, and personal accessories.
Improving how the boutique connects with customers is like making hay while the sun shines; there are opportunities for stores and customers to discover something new in a friendly, optimistic environment. No matter that our social and business lives are different for the time being, women still want to look cute, including online meetings.
Tanya B Boutique is located at 18202 Imperial Hwy in Yorba Linda. They are open 10am-5pm Monday through Saturday. To schedule a private shopping appointment with Jeanne or one of her sales associates, call 714-996-0075. shoptanyab.com