City Lifestyle

Want to start a publication?

Learn More

Featured Article

A Lifelong Tool

House of Colour

More than stylists, Rebekah Latham and Tracey Moys boost clients’ confidence through their work at House of Colour. By conducting color analyses, Latham and Moys provide clients with lifelong tools to transform their wardrobes. Latham, who runs House of Colour on the Northshore, and Moys, who does the same in Hixson, came to the franchise at major turning points in their lives. Both women share a deep desire to listen to their clients, provide them with tools to feel confident in themselves and empower clients to make informed decisions about their wardrobe.

While opposites in many ways, Latham and Moys have a lot in common. Both had their initial colour analyses conducted in 2015 and both have ties to the Navy–Moys a former Naval Officer and Latham marrying into a Navy family. Both women became mothers and indicated that they felt an internal shift of not wanting to lose themselves under one of the many hats that they wear, which led them to House of Colour. 

A colour analysis is not a make-over, but rather it is a process that gives clients a lifelong tool that allows them to make informed decisions about what they wear and when. The initial analysis can last up to three hours and starts with a blank canvas followed by assessing skin tone and base and then finding one’s season and the colors within it. One person's shade of red may not be another’s sister's shade of red, which highlights the importance of the draping process. Clients leave their session with a book tailored to their specific seasons. Latham and Moys pride themselves on not only ensuring that their clients understand the colour analysis process, but that they see the difference as well.

House of Colour offers private color analyses as well as group analyses to accommodate any preferences in addition to makeup classes that align with the colour analysis process. Six months after embracing their seasonal colours based on your initial analysis, clients are invited to book an advanced colour analysis, which dives deeper into the process offering suggestions on hair goals, shade options, and understanding neutrals. Furthermore, Latham and Moys even offer closet clean-outs where they remove what doesn’t work and piece together what does, personal shopping trips to avoid dressing room breakdowns, styling techniques, Tuesday Talks, newsletters and more.

Latham told us, “It’s a journey. Style is a lifelong journey and that’s why we want lifelong clients. Whether you’re starting a new job or your daughter is getting married, we want to be there.”

Learn more about House of Colour at: houseofcolour.com.