As sorority rush approaches, so does the hot topic of Southern style. Boutiques across the South prepare for a shopping season like no other, with trends soaring through social media. As one of the most loved boutiques in the Franklin area, Fab’rik, offers stylish, high-fashion clothing without the sticker shock for all of the southern trends.
Owner of Fab’rik, Debbi Kerrigan, shares her unique beginnings with the store and the retail world. “I had never worked in retail, but it just so happened that I shopped at Fab’rik at the Franklin location with my daughter a lot during her senior year. In talking with the past owner of the franchise, she gave me the inside details of what it looks like to be part of a franchise. As we got deeper into these conversations, she asked if I would be interested in buying the store, and to my own surprise, I did. I worked with her for a couple of months to learn the ins and outs and about six years ago, I officially got the keys to the store. Since then, my daughter, Jordan, has helped me through everything, starting in the Franklin store and managing the Brentwood store now. My son has helped me with all of the finances. And my husband is an amazing stylist and handyman himself. It has been such an unexpected but special project for our family.”
As Kerrigan looks back on the past six years, she reflects on the goals that initially sparked her interest and continues to make the boutique a welcoming and helpful haven. “Having moms and daughters come and shop to find things together is so special because it’s what I first loved about the store. Making everyone feel comfortable, confident, and welcome is so important because our demographic isn’t aimed towards a certain style, age, or group."
"During the late summer and early fall, we do see a lot of clients shopping for sorority rush which can be a daunting experience," Kerrigan continues. "Helping style and meet our clients' needs is important to us. We do our homework each year, making sure we understand the dress codes and trends that schools are looking for with lots of variety. We also know game day outfits are at the top of girls’ minds so we try and pick out clothes that can be worn for both rush and throughout football season. During such an exciting and nerve-racking time, helping our clients to feel like their most confident selves and relieve the pressure of the fashion is such an honor,” Kerrigan says. FabrikStyle.com
"We know game day outfits are at the top of girls’ minds so we try and pick out clothes that can be worn for both rush and throughout football season."