Longtime friends Shannon Brosseau and Bethany Malone always loved jewelry, but they stopped wearing many of their favorite pieces because their young daughters would always ask to borrow them, and that meant the two moms risked losing their necklaces, bracelets, rings, and more. So, when Brosseau and her daughter came across a permanent jewelry pop up while vacationing in Florida, lightning struck. The two moms decided to launch a Dallas branch of the company that Brosseau experienced, the Spark Collection, in August 2023. “The companies that were here in Dallas didn't have the same feminine charm that the Spark Collection has, and so we just started asking questions, and it was a great fit,” Malone says.
Now, Brosseau and Malone provide the Spark Collection’s elevated permanent jewelry experience at pop-up events and private parties throughout the Park Cities. They offer eight 14-karat yellow gold chains and three white gold chains. “Most companies offer plated or dipped—which is a great product—but for women our age, we're ready to make an investment in jewelry,” Malone says. Each of the chains can be made into a permanent necklace, bracelet, anklet, or ring.
Once they’ve selected a chain and jewelry piece, event attendees can decide if they’d like to add one of the Spark Collection’s six charms, including some with diamonds. “Those are stunners,” Malone says, “It’s a high-quality diamond, and so is our gold.” She adds that many customers choose a commemorative or meaningful charm for their first experience then add more with the passing of anniversaries or new celebrations.
Brosseau or Malone then attach any charms and weld the customer’s jewelry closed—there is no clasp, so it cannot be removed without being cut. “It becomes more of an experience, rather than fun costume jewelry,” Malone says. “It's more of ‘What can I wear that will live with me while I get facials, go to the beach, run around with my kids, and sweat’… Our product stands the test of all of that.” The whole process can be as quick as five to ten minutes, but Malone and Brosseau prefer to share in their customers’ memorable moments and educate them about wearing and caring for their new jewelry purchase. “For us, it's more important to develop a relationship,” Brosseau says.
Though the Spark Collection has been well-received in Park Cities, Malone and Brosseau have no plans to open a brick-and-mortar location. For now, their goals are to extend their pop-up presence into the Dallas suburbs and to host more corporate events. “[We want] to just be better with what we are given right now,” Brosseau says.
“It's more of ‘What can I wear that will live with me while I get facials, go to the beach, run around with my kids, and sweat’… Our product stands the test of all of that.” Bethany Malone
“For us, it's more important to develop a relationship.” Shannon Brosseau