In a world dominated by fast fashion and throwaway culture, Jana Calhoun is charting a different course, one that embraces individuality, sustainability, and creative reuse. As the founder of Rock Revive Repeat, Calhoun refers to herself as a “reseller of previously rocked frocks.”
Jana’s love of thrifting began in high school, where the thrill of the hunt and the joy of transformation first captured her imagination. “I’ve always been big on finding the funky stuff wherever I go,” she said. As she has aged, her extensive background in retail has sharpened her eye and deepened her commitment to conscious fashion. “They don’t make clothes like they used to anymore,” Calhoun reflects. “The older I get, the more conscious I become of the environmental situation. So that’s been a big focus—just sustainability, honestly.”
Using techniques like bleaching, tie-dye, deconstructing, and sewing, she began putting her own spin on vintage clothing and turning overlooked items into statement pieces with personality. “I just really want to focus on keeping everything that’s already been made and cycling through it - whether you buy from a thrift store or get a hand-me-down, and either wear it as-is or make it your own.”
While her personal style leans toward a fusion of edgy rock ‘n’ roll and free-spirited ’70s hippie, Jana confesses the excitement she feels when pairing pieces often considered contradictions: a preppy button-up with leather pants, or something floral layered with fishnets. For her, fashion is about creativity and rediscovery by transforming individual items she might not love on their own into bold, cohesive ensembles.
To explore her inventive collections firsthand, Rock Revive Repeat, alongside Red Letter Merchant, will be featured in monthly markets at various Line Creek Brewery locations. The first event will take place on September 21, 2025, at the Newnan location from 2–7 PM. For a look at upcoming designs and market dates, follow Jana Calhoun on Instagram at @rock.revive.repeat.
"I just really want to focus on keeping everything that’s been made and cycling through it."