Are you looking for something fun to do this summer? Do you love ice cream? Why not host a summer celebration and invite The Pink Cow ice cream truck to serve delicious cold treats at your event?
Ever since my conversation with Jennifer Peery, co-owner of The Pink Cow ice cream truck, I’ve been inspired by how a simple idea can bring so much joy to a community. It all started in March 2023 when Jennifer, a school bus driver with a knack for working with kids, and her husband, Chris, received a message to steer them into a new adventure. The previous owners of Pink Cow were looking to pass the torch, and they knew Jennifer and Chris were the perfect fit to keep the wheels of joy turning.
Sweet Treats on Wheels: Pink Cow Delights
Transitioning into their new roles was fast and full of excitement. By May 2023, just about 45 days after taking over, they were ready for their first event. Pink Cow isn’t your typical ice cream truck that meanders through neighborhoods with a jingle. Instead, it focuses on bringing frozen treats to special events like daycare functions, birthday parties, and even senior living homes. The anticipation and delight in the eyes of both the young and the young at heart when Pink Cow arrives is truly a sight to behold.
“It’s the excitement you see in faces when we show up at an event," Jennifer shared with me. “You’ll see smiles from the five-year-olds and the ninety-year-olds alike.”
The business model is simple and community-oriented. There’s no charge for the truck to roll up to small or mid-sized events, just a minimum purchase requirement of $50, which is easily met with around 20 people. Their prices, ranging from $2 to $5, make indulgence accessible, and they're willing to adjust to fit different budgets.
One aspect of Pink Cow that stands out is its commitment to giving back. Last year, it participated in a school carnival, where a portion of its sales supported local charities. This mix of business and benevolence improves community ties and amplifies the joy that Pink Cow spreads. And the team behind Pink Cow is looking for more give-back opportunities this summer.
People Love Their Ice Cream
As Jennifer aptly says, “People love ice cream, and we love giving that happiness to other people.” It’s a simple exchange but one that enriches the community immensely. For those in Eagan, Apple Valley, and Burnsville looking to sweeten their next gathering, booking Pink Cow might just be the cherry on top of your event planning. Email Jennifer at pinkcowicecream@gmail.com to get started.