Taking Our Gastro-Culture to the World

Brink's new promotional videos will bring the world to our kitchens

Many of the images in the Ben Forbes story are stills from a video being produced
by BRINK for the Tucson City of Gastronomy in partnership with Pima County to elevate our localized, heritage-driven food and bring it to the world, produced an episode last year with a focus on our heritage grains. You can see it at

This video won Gold at both the local and district American Advertising Awards and will be competing nationally in June.

We are rolling out three new episodes this summer, each with a completely different stylistic tone.

Our second video focuses on Cowboy Cuisine and the culture of Sonoran beef. This is the one Ben Forbes is heavily featured in, along with El Charro, Tanque Verde Ranch and a wider cast of characters. Video three focuses on Tucson's unique and delicious Mexican food scene.
Video four documents the GUT dinner Ben recounts, where some 25 of Tucson's best culinary minds came together to get creative and develop a fine, multi-course meal using mostly local ingredients.

BRINK is a brand strategy and creative agency that helps conscious organizations inspire action through storytelling. We are headquartered in Tucson but work with clients around the world. 

I personally directed these videos as a passion project because of the pride I take in our culinary story. As you can imagine, in my role as the lead of the business, I don't get many opportunities to get into the trenches with our work.

"If I'm being honest, I knew I'd get fed really well -- and I was! Ben even cooked our crew up some Japanese Wagyu beef when we were at his butcher shop filming.

It’s one of the best morsels of food I've ever eaten."

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