Danielle Moser is a board-certified physician assistant with 27 years of experience working early on in the emergency room at St. Mary's Hospital, at Skin Spectrum, and later at Maloney Plastic Surgery. “When I started out, aesthetic medicine was in its infancy, and Botox was not yet FDA-approved. It was a very exciting time with a steep learning curve. I was able to train with industry leaders during this time.
Here is the Q-and-A with Danielle Moser, the new owner of Facial Artistry & Aesthetics:
How did this change come about?
Two days after leaving Mahoney Plastic Surgery, Dr. Barry Kusman asked if we could meet. He was considering retiring from his Facial Artistry & Aesthetics practice but was looking for the perfect person to take over. We realized that we had a lot of like-minded goals. We strongly believe in collaborating with each patient to formulate a customized plan to achieve their beauty best. He thought I would be a great person to take over his patients. Six weeks later, on February 1, I took over this elegant, state-of-the-art practice.
Did you foresee this opportunity a year ago?
A year ago, I was very content being an employee. I had a lot of autonomy at Maloney Plastic Surgery and enjoyed my free time. But I had constantly been reading and thinking I would like to be a business owner. I believe everything we're supposed to do in life is shown to us and ends up right in front of us, so I was waiting for the right opportunity. The timing couldn’t have been more perfect, professionally and personally. I am so fortunate to be surrounded by excellent clinicians and industry partners who helped me navigate all the details so I can spend time doing what I love most…seeing patients.
What changes have you experienced when you go from medical provider physician assistant to med spa owner with her name on the door? The owner!
After 27 years as a physician assistant, transitioning to business owner has been a significant change. Now, I manage products, representatives, payroll, and marketing, and an array of treatments such as filler and Botox injections, Potenza, Radio Frequency Microneedling, and various laser treatments. While I enjoy these tasks, I am focused on one-on-one patient interactions and creating personalized treatment plans to enhance natural beauty and well-being. I'm grateful to live my dream. My goal is to provide the highest quality care to the community..
What has been the biggest surprise? How has the whole first month panned out?
I've been pleasantly surprised by the community's outreach, especially from other practices that do what I do. Instead of seeing me as the competition, they've been helpful and kind, offering excellent advice as friends. Our first month went exceptionally well; I’m proud of our staff. I also couldn’t have done it without the help of knowledgeable professionals in the field, a dedicated friend group, and, of course, my husband. I jokingly tell him that being a surgeon is now his side hustle because he spends weekends helping me bring this vision forward!
What makes your med spa stand out from others in the area?
Facial Artistry & Aesthetics is intentionally intimate and detail-oriented. Two select providers and I offer concierge-level service. I feel so fortunate to live my dream of creating highly personalized treatment plans that enhance each client’s natural beauty and optimize their overall well-being. We go the extra mile to meet our patients' needs and are planning community outreach projects and a series of speakers at the forefront of aesthetic medicine.
How have you balanced your passion for aesthetics with your business responsibilities?
Finding balance is challenging, as it feels like I’ve just given birth, and I have to take care of my new baby. LOL! I surround myself with our bright, experienced staff and support team to prioritize state-of-the-art care. I’m committed to growing my knowledge and turning to professionals and resources for the latest products and techniques. My employees, friends, and family support allow me to focus on what I love most—seeing patients in an outstanding practice.
What role does the local community play in your business success?
This question nearly brings a tear to my eye. The Foothills community and the people of Tucson have welcomed me warmly. Many returning patients have sought me out, and we receive four or five calls daily from excited patients who’ve found my new location. As a business owner, I can now focus my time and finances on local projects that make a difference in our community like Angel Charity for Children, and the Boys & Girls Club of Tucson.
Looking back on your journey, how have you changed or grown since becoming a new owner?
I think the primary way I’ve shifted focus is to be more of a visionary, and I have learned a great deal of resilience. I’ve learned so much quickly and can run the office independently if needed—though I hope I never have to! I’ve developed resilience and know to expect the unexpected, often being pleasantly surprised by others.
If you could give your past self some advice about opening the med spa… What would you say?
I would say, “Why didn’t you do this sooner?” Ha! Ha! I think the timing has been perfect, and this is precisely what I was meant to do at this time in my life.
"On February 1, I took over this elegant, state-of-the-art practice."