Founder of the luxury sunless tanning brand Infinity Sun, Veronique Munro has been passionate about sunless tanning since she was a little girl. Like many successful entrepreneurs, Munro’s drive to make a difference stems from a personal experience.
“I grew up with a complex where I was the literal white sheep of my family,” Munro explains. She says that her classmates made fun of her to the extent of nicknaming her “Casper” because her pigment was so light.
“When I was 14, I created a lab in my bedroom to try and change the color of my skin. I used all kinds of ingredients, makeup, iodine, beetroot, and even food dyes,” she shares, laughing. “Although it was never the perfect color, I was determined to find a solution to feel better about myself.”
For those unfamiliar, Infinity Sun is a luxury sunless tanning brand renowned for its leading technology and best-in-class products. It is the first and only handheld technology that uses computer technology to atomize fluids so that it sprays on the skin much more evenly and precisely than an airbrush tanning machine. Infinity Sun is also the first to bring high-end skincare and sunless tanning products to create an amazing tan and improve the skin's condition at the same time.
“Infinity Sun helped to form the industry into what it is today,” Munro states. “We currently service over 8,000 businesses all over the world.”
The brand has been featured in major media outlets, including Vogue; O, The Oprah Magazine; Glamour; E! News; and more. With a celebrity roster including Gisele Bundchen, Kate Hudson, Jessica Alba, Paris Hilton, Britney Spears, Catherine Zeta-Jones, Kevin Costner, Adrien Grenier, and more, the Infinity Sun brand (and corresponding sunless tanning products) speaks for itself.
Recently, Munro launched her training program Infinity Sun Academy, which is designed for those passionate about wellness and beauty who want to earn a great living owning and operating their own spray-tanning business. This includes those who are either looking to start their own business or want to add spray-tanning services to an existing beauty-based business—hairdressers, estheticians, spas, and medical spas all fall under this category.
“When people go through our training, they learn about the chemistry and process of how it all works and what it takes to set up, run, and grow your spray-tan business,” Munro explains. “Aspiring business owners will learn how to educate their clients on proper care, and if they want to start their own product line, they can do that, as well,” she says.
As the manufacturers of the company, a white label program is offered for those who want to develop their own skincare products to sell at their existing businesses, she says.
Munro adds that “anyone can learn how to do this,” referring to the training program, which can be completed in person or over Zoom, or via one-on-one or small group training.
“It is literally a three- to four-hour class, and thereafter, you are certified,” she says, adding that most states also don’t require a cosmetology license.
Once certified, Munro explains that people can bring the equipment to clients' homes, rent rooms inside salons, or set up physical brick-and-mortar locations.
“What sets us apart is that we’ve been in the industry for 20 years,” Munro says. “We are the manufacturer, so we really know the science of sunless tanning and skincare because we make the products ourselves.
“I really want to empower women entrepreneurs,” she continues, referring to her long-term vision for the company. “Providing education around helping them create success with their sunless tanning and beauty-based businesses is my ultimate goal.”
To receive information on Infinity Sun Academy, visit InfinitySun.com and choose Contact Us.