With a contagious smile and a radiant personality, Cecily Bauchmann is aiding in making social media a happier and more vulnerable place – all by just showcasing her realistic daily routine.
If you have TikTok or Instagram, there’s a great chance you’ve come across Cecily’s content, which she’s been creating and sharing with the world since 2018.
Originally from San Diego, Bauchmann and her family of six packed up their lives and moved across the country to Franklin a year ago. Since then, she has quickly fallen in love with Tennessee.
“Oh my gosh, I love it all!” Bauchmann gushes. “I do miss parts of San Diego, but I feel like there's so much mystery and whimsy here in Middle Tennessee, it’s just so special everywhere you go.”
It was when she was still in San Diego that she first started to gain recognition by showcasing her daily routine. Between being a mom of four, and her husband being a pastor, Cecily constantly would have a busy Sunday morning trying to get her family out of the house.
“I had always been asked the question ‘How do you get out of the house with all of the kids on a Sunday morning?’ and that always sat in the back of my head and I was like ‘I don’t know I just do it,” Cecily explains.
Soon enough, students involved with the youth ministry at her husband’s church encouraged her to download TikTok and share her daily routine.
“I was super curious about what TikTok was and at the time I was dealing with postpartum depression and anxiety,” Cecily says. “There were a few moms that popped up on my feed because of the algorithm and were just a breath of fresh air to me. I remember going to the app not to just scroll but to feel a little bit more hope and to know I am not alone in my journey as a mom. I remember thinking to myself if I could ever come out of this (postpartum depression) I want to be able to help other women and other moms.”
She stayed true to her word and after gaining an audience, created a safe space on social media for other moms and women to be more vulnerable. Cecily currently has over 2.2 million followers on TikTok and 668k followers on Instagram, but this audience didn’t appear overnight.
“I was kinda all over the place, my videos didn't have a consistent rhythm or flow,” she explains. “In the mix of that I posted a nighttime routine, and I also shared how I get out the door with four kids on a Sunday morning so it was a whole ‘Sunday morning of a mom of four and a pastor’s wife’ and that video did really well and I remember thinking ‘I could do this every Sunday.”
Soon enough, she went from not only sharing her Sunday morning routines, but her daily routine. The more she shared her authentic routine, the more people tuned in to watch.
“That’s when I realized after all of the trial and error of everything I was trying to do I realized what people wanted to see from me as a mom and it was this realistic, authentic this is my day-to-day life and I'm not trying to make things look perfect on the outside,” Bauchmann says. “It was refreshing for them but they also loved to see a consistent rhythm of my routine which I always loved routine in general so I just kept posting those and I know the repetitiveness that grew to where I am now.”
She didn’t try to make her life look perfect, instead, she chose to show a realistic day-to-day life and how much she loves it. This drew many viewers in as they found her content relatable and appreciated her vulnerability in sharing her life online.
From grocery shopping to getting her family ready for trips, Cecily’s content has raw and realistic coverage of any type of day-to-day tasks. She doesn’t hide any imperfections in her life and goes about life with a refreshing appreciation for it.
“Vulnerability brings healing to other people,” she says. “Anytime I’ve heard someone open up and just share something that they’re struggling with it never returns void. Somebody else in the group, or across the table can relate and see something in them that they need to hear and know that they’re not alone in it, so it never goes wasted, and the enemy wants us to stay isolated in that place but vulnerable can be so much healing and restoration.”
Cecily’s positive comment section is also a reflection of the safe space she has crafted for women on the internet.
“This is so cliche but there’s only one you,” Cecily says. “I think that women compare ourselves so much and if that’s something you struggle with there is only one unique you in this world and nobody else can take that light from you, or your sparkle, or your beauty. That is so unique to you and God only made one you and whatever that is let your unique self shine through because nobody can be you and you can't be anybody else so just being you and letting yourself shine.”
Currently, Cecily is working on a fun project with her sister-in-law Samantha that will come out towards the end of the year. She’s using her platform for good and we can’t wait to see where it takes her!
“I have ten-year goals but those are big dreams I have and I can’t really figure them out yet, but God will always lead me down where you are right now in life,” she says. “God is directing you to that bigger purpose and dream you hold within you and don't ever doubt the process or your journey because everything does unfold the way it should be.”
@cecilybauchmann
“Vulnerability brings healing to other people,” she says. “Anytime I’ve heard someone open up and just share something that they’re struggling with it never returns void."
