Watch enthusiasts, meet the innovative company behind what may be your new favorite watch straps. Watch Innovation Straps (WIS) saw an industry “where shortcuts, inconsistent quality, and dropshipping are common” and sought to chart a new path. Turning to Porto San Giorgio, Italy for master craftsmen capable of exceptional quality, WIS now offers an assortment of straps for any timepiece, modern or vintage. From “ultra-soft, chemical-free rubber” to “Italian-made leather crafted from premium hides” in a variety of colors, sizes, and styles, each WIS creation is crafted by collectors that know good watch straps—and will only make those they’d wear themselves.
Article by Alex Gray
Photography by Watch Innovation Straps (WIS)
Originally published in The Woodlands City Lifestyle