If you’ve ever visited Stacy Britnell’s lifestyle and home goods shop, Curated House, several words most likely came to mind as you perused the shop.
Unique. Stylish. Timeless.
These words certainly entered my mind when I stopped in to visit with Stacy and talk about the store, which she opened in 2020 at 2400 Main St. The shop recently rebranded as Curated House.
Located on the ground floor of the historic Welles Shipman Tavern at 2400 Main St., Curated House feels like part gallery and part home and decor shop. It’s the kind of space that engenders meandering from room to room, finding lovely and unexpected items along the way.
But this isn’t one of those “don’t-touch” kind of boutiques. While the gallery-like feeling is intentional, everything inside the shop, from apparel to vintage and new home furnishings, is appealing and approachable.
The warm, inviting vibe is a reflection of Stacy’s aesthetic philosophy when it comes to home decor, interior spaces and personal style.
“I believe people should embrace whatever brings them joy. It’s why I never pursue trends or promote trends with my customers. I love unique things, whether they’re new or vintage. Everything doesn’t have to match, you can have some fun with curated pieces.”
And boy, what fun she has! From the quirky (like the set of rust-colored, iron horse heads just inside the front door) to the chic (such as the modern-cut, all-season women’s vests), Stacy’s curations are eclectic, diverse, unique and personal.
Curated House contains vintage and new furniture, from upholstered chairs to a large, mid-century modern chest of drawers. Her shop carries books, wall art, candles, men and women’s clothing and accessories, including jewelry and clutches. There are garden pots and urns (“I’m going to be carrying a lot more things for the garden this spring.”) hats, wicker bags, as well as richly colored cocktail napkins and kitchen towels featuring sumptuous designs.
“I love things with animal prints, especially equestrian themed, along with natural elements,” she says. She also offers some small scale services for homeowners called refresh and style, she encourages customers to bring in a picture of a shelving unit, fireplace mantle, corner of a room that needs a little tlc and she will proceed helping them figure out how to develop their own curated style for spaces in their homes.
“It’s really been such a fun experience, helping people find what brings them joy.”
Formerly known as 2400 Main, Stacy recently unveiled a new brand campaign for the shop, including the new Curated House name and logo. The change reflects her desire to inspire and connect with customers through intention with her curated collection.
“I often ask myself, does my brand stop my customers in their tracks and have them saying 'Wow, she really gets me' or 'this piece makes me happy.'
The rebranding with the new logo and color palette marks an exciting change for Curated House!”
2400 Main St.
On Facebook and Instagram: @shopcuratedhouse
Closed Monday & Tuesday